Rename and Rebrand : Are you ready to embrace the change?
You’ve realized you need a rename and rebrand. Your name says nothing about what you do. People struggle to pronounce it. The only person who thinks she knows what you do is your mom … And your logo is, well, old. Sound familiar? Well, just because you know you... read more
B2B website: 5 steps to more engaging design
Boring. Plain. Uninviting. Jargon overload. Too often this is what we see when we visit a B2B website. But this isn’t how your B2B (business to business) website has to be. This isn’t how your B2B website should be. For years, B2B organizations have used bland websites, typical branding, and expected marketing. We’re finally starting... read more
Rebranding checklist to guide your program
You’ve decided. It’s time to rebrand … now what? Great work! You’re past one of the hardest parts: committing to a rebrand. You’ve recognized your current brand program isn’t working and it’s time for a change. It’s a big change. Letting go of what has worked in the past to shift to... read more
Social media marketing services: 5 Qs to find the right fit
“Okay, that’s it. I don’t have time for this social media stuff. I need social media marketing services… Stat!” I get the frustration. I do. But don’t waste your money on Joe Social Media Marketer. Hiring a social media marketer can either end up a strategic marketing investment… Or it... read more
3 social marketing ideas: Put social media to work
Ready to tackle social marketing but not sure where to start? Or maybe you’re already in the social media game but it isn’t working… You need new social marketing ideas, a new perspective. Either way, you aren’t alone. There’s a ton of information out there about social media marketing, from best... read more
We’re all branding experts. No one is a branding expert.
It’s like any buzzword. The minute branding expert became “a thing…” Being in branding and marketing these days is both exciting and frustrating. Exciting because it is an ever growing field with more marketing channels and branding opportunities than ever before. Frustrating because with the expansion of the field... read more
Social media ideas for 2016 – Looking forward
Right now, everyone is making their social media and marketing predictions for 2016. I’m not going to do that… For a few reasons: After reading Nassim Taleb’s The Black Swan: The Impact of the Highly Improbable I’ve never looked at the word prediction the same way. Assuming you care about my predictions... read more
Marketing to Millennials: Brand Loyalty
There are brands I love. And there are brands I buy from. You may be surprised to find that the two are not mutually exclusive. I love E.L.F. makeup. Their goals and ethics speak to me. Their prices are unbeatable. They don’t do a lot of traditional advertising. The... read more
Marketing to Millennials: The Attention Deficit Generation
Kids these days don’t pay attention to anything… Okay… But when did kids pay attention? Either way, this notion of attention deficiency has followed the Millennial generation out of childhood. The claim: the Millennial attention span is low, they don’t read, and are multitasking addicts. As a Millennial I feel like these... read morePopular Articles
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