by Alexandra Riecke-Gonzales | Jan 20, 2017
In most of my “looking ahead” posts I like to highlight the opportunities for small and medium-sized businesses in social marketing and not get stuck on the usual hang ups … But I fear 2017 will be different. Social marketing is going the way of traditional marketing: Opportunity will depend on...
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by Alexandra Riecke-Gonzales | Nov 29, 2016
You’ve realized you need a rename and rebrand. Your name says nothing about what you do. People struggle to pronounce it. The only person who thinks she knows what you do is your mom … And your logo is, well, old. Sound familiar? Well, just because you know you...
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by Alexandra Riecke-Gonzales | May 24, 2016
Boring. Plain. Uninviting. Jargon overload. Too often this is what we see when we visit a B2B website. But this isn’t how your B2B (business to business) website has to be. This isn’t how your B2B website should be. For years, B2B organizations have used bland websites, typical branding, and expected marketing. We’re finally starting...
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by Alexandra Riecke-Gonzales | Apr 9, 2016
You’ve decided. It’s time to rebrand … now what? Great work! You’re past one of the hardest parts: committing to a rebrand. You’ve recognized your current brand program isn’t working and it’s time for a change. It’s a big change. Letting go of what has worked in the past to shift to...
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by Alexandra Riecke-Gonzales | Mar 16, 2016
“Okay, that’s it. I don’t have time for this social media stuff. I need social media marketing services… Stat!” I get the frustration. I do. But don’t waste your money on Joe Social Media Marketer. Hiring a social media marketer can either end up a strategic marketing investment… Or it...
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by Alexandra Riecke-Gonzales | Feb 4, 2016
Ready to tackle social marketing but not sure where to start? Or maybe you’re already in the social media game but it isn’t working… You need new social marketing ideas, a new perspective. Either way, you aren’t alone. There’s a ton of information out there about social media marketing, from best...
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by Alexandra Riecke-Gonzales | Jan 29, 2016
It’s like any buzzword. The minute branding expert became “a thing…” Being in branding and marketing these days is both exciting and frustrating. Exciting because it is an ever growing field with more marketing channels and branding opportunities than ever before. Frustrating because with the expansion of the field...
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by Alexandra Riecke-Gonzales | Dec 23, 2015
Right now, everyone is making their social media and marketing predictions for 2016. I’m not going to do that… For a few reasons: After reading Nassim Taleb’s The Black Swan: The Impact of the Highly Improbable I’ve never looked at the word prediction the same way. Assuming you care about my predictions...
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by Alexandra Riecke-Gonzales | Nov 12, 2015
There are brands I love. And there are brands I buy from. You may be surprised to find that the two are not mutually exclusive. I love E.L.F. makeup. Their goals and ethics speak to me. Their prices are unbeatable. They don’t do a lot of traditional advertising. The...
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by Alexandra Riecke-Gonzales | Nov 8, 2015
Kids these days don’t pay attention to anything… Okay… But when did kids pay attention? Either way, this notion of attention deficiency has followed the Millennial generation out of childhood. The claim: the Millennial attention span is low, they don’t read, and are multitasking addicts. As a Millennial I feel like these...
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