Optimize My Brand

Strategy, tactics, ideas and tips from Creative Company.

Marketing to Millennials: We aren’t all Digital Natives

Marketing to Millennials: We aren’t all Digital Natives

Millennials are Digital Natives they say… Read a “Marketing to Millennials” article and I can almost guarantee that somewhere in that article is “Millennials are digital natives.” From that claim, marketing recommendations are made. Welp, I’m here to burst your bubble: We aren’t all digital natives. In fact, I’m not sure many... read more
Marketing to Millennials: A Millennial Speaks Up

Marketing to Millennials: A Millennial Speaks Up

I’m sure, like me, you have read countless articles about Marketing and Millennials. Maybe it was a “Do’s and Don’ts” article or a “How to,” or my personal favorite “5 Tips For…” But have you ever wondered where their information came from? When I see these articles I’m always plagued by... read more