Optimize My Brand

Strategy, tactics, ideas and tips from Creative Company.

Is it time to rebrand? 4 economic reasons

Is it time to rebrand? 4 economic reasons

Four economic reasons it’s time to rebrand or repackage The economy is moving again. Marketing continues to transform. We’re hearing “I need to update my marketing” or “It’s time to rebrand.” People—your buyers and consumers—want new, fresh, up-to-date. It could be time to rebrand to grab more attention. When... read more
Messaging hierarchy leads audiences through your content: 7

Messaging hierarchy leads audiences through your content: 7

Brand Responsibly Manifesto: 7 The goal of a strong brand is quick recognition and concise messages to motivate your target audiences. With established messaging, organized in a clear messaging hierarchy to support a strong identity design, the verbal and visual brand are defined. Positioning is expressed through messaging Positioning is... read more
Website grader: score your website as a business asset

Website grader: score your website as a business asset

What happens when your website doesn’t perform? Your business loses … warm leads, potential customers, informed referral sources. Use a website grader to score your site now. Discover where to update, edit, redesign or upgrade to help more people find you and respond. Your website is a marketing asset... read more
Online branding … the pieces and parts

Online branding … the pieces and parts

Online branding is today’s marketing In today’s digital, online-focused world, how your brand appears online is a vital part of your overall marketing strategy. For many organizations, online has the most power of any of your marketing tactics. Website, social and ongoing updates Build a website that supports and... read more
5 Easy Steps to Create Facebook Graphics in PowerPoint

5 Easy Steps to Create Facebook Graphics in PowerPoint

Create new Facebook graphics often to refresh your cover photo and message. You’ll keep the Likes coming. Analytics have shown people respond more to pictures than text in social media. That means more likes. More shares. More comments. And a stronger social media brand. When you create fresh Facebook graphics... read more
Principles of marketing #1: it’s always about people

Principles of marketing #1: it’s always about people

You’ve seen the plethora of articles and posts about upheaval in the world of marketing … and we can all agree there have been plenty of changes. Yet there’s one basic principle of marketing at the core of every brand, every campaign, every marketing strategy … Marketing is about people, not... read more
Website evaluation: get more visitors

Website evaluation: get more visitors

A website evaluation will improve response and results Your website is a constantly evolving element of your marketing. Regular updates and review will ensure it’s performing for you. It’s all about your audiences and what they’re looking for … and they have a plethora of choices online. Your website must stay... read more
Why rebrand now? To seize your future …

Why rebrand now? To seize your future …

Rebrand to meet demand … ditch the past I talked with a friend and long-time business owner about our businesses. We’ve both done essentially the same thing for 40 years. Yet what we do and how we do it has transformed. Reach today’s audiences and what they need now My... read more
Page 1 of 2012345...1020...Last »