Optimize My Brand

Strategy, tactics, ideas and tips from Creative Company.

Brand positioning is critical to marketing success

Brand positioning is critical to marketing success

Brand positioning is visual, verbal and conceptual. Your brand’s attitude, style and tone must be chosen to portray your positioning quickly to the right audiences. Don’t waste your time and money on branding without first defining your positioning. Brand design without brand positioning is foolish Positioning is the art... read more
Wedding brochure captures Gold Award

Wedding brochure captures Gold Award

Only 1% of entries receive a gold A square, roll-fold, 5-panel brochure designed by Creative Company, Inc. for Salem Convention Center has earned a gold award in the 2017 international Summit Creative Awards. (August, 2018) Created to inspire brides and wedding planners to book the Center, the award-winning brochure... read more
An elevator pitch example … think positioning statement

An elevator pitch example … think positioning statement

Express “who you are” quickly. Just what is an elevator pitch, anyway? An online search reveals, “a succinct and persuasive sales pitch” derived from “the idea of having to impress a senior executive during a brief ride in an elevator.” Cool. Use words that grab attention and create interest.... read more
Is it time to rebrand? Four economic reasons

Is it time to rebrand? Four economic reasons

Four economic reasons it’s time to rebrand or repackage The economy is moving again. Marketing continues to transform. We’re hearing “I need to update my marketing” or “It’s time to rebrand.” People—your buyers and consumers—want new, fresh, up-to-date. It could be time to rebrand to grab more attention. When... read more
Messaging hierarchy leads audiences through your content: 7

Messaging hierarchy leads audiences through your content: 7

Brand Responsibly Manifesto: 7 The goal of a strong brand is quick recognition and concise messages to motivate your target audiences. With established messaging, organized in a clear messaging hierarchy to support a strong identity design, the verbal and visual brand are defined. Positioning is expressed through messaging Positioning is... read more
Website grader: score your website as a business asset

Website grader: score your website as a business asset

What happens when your website doesn’t perform? Your business loses … warm leads, potential customers, informed referral sources. Use a website grader to score your site now. Discover where to update, edit, redesign or upgrade to help more people find you and respond. Your website is a marketing asset... read more
Online branding … the pieces and parts

Online branding … the pieces and parts

Online branding is today’s marketing In today’s digital, online-focused world, how your brand appears online is a vital part of your overall marketing strategy. For many organizations, online has the most power of any of your marketing tactics. Website, social and ongoing updates Build a website that supports and... read more
5 Easy Steps to Create Facebook Graphics in PowerPoint

5 Easy Steps to Create Facebook Graphics in PowerPoint

Create new Facebook graphics often to refresh your cover photo and message. You’ll keep the Likes coming. Analytics have shown people respond more to pictures than text in social media. That means more likes. More shares. More comments. And a stronger social media brand. When you create fresh Facebook graphics... read more