Optimize My Brand

Strategy, tactics, ideas and tips from Creative Company.

Be a better marketer: curious and fearless

Be a better marketer: curious and fearless

Act like a child! HubSpot advises being curious and fearless will make you a better marketer. We agree. Michael Reynolds, in a blog post on HubSpot titled “The Secret to Being an Awesome Marketer? Act Like a Child.” offered up so many great points, we can’t summarize them all... read more
The Millennials are coming … but wait, they’re here!

The Millennials are coming … but wait, they’re here!

This audience requires new marketing strategies … Millennial marketing is here and now Generation Y, numbering 80 million young people born beginning in the mid-1980s, is already shifting how we communicate, how we work together, expectations for work/life balance, career building … and marketing. Millennial marketing requires a new... read more
Social media marketing isn’t always the right strategy

Social media marketing isn’t always the right strategy

Brand Responsibly Manifesto: 15 Choosing a social media marketing strategy can be stressful. You can’t deny the media buzz, ongoing hype and explosive statistics of the world of social media marketing. Facebook passes a billion users worldwide. Tumblr is absorbed by Yahoo. Instagram is bought by Facebook because today... read more
Flavorful messages on food packaging engage buyers

Flavorful messages on food packaging engage buyers

Food stories, ingredient descriptions and authenticity boost sales A great package design stands out on the shelf and compels a customer to reach for it. But when flavorful messages are added, the product often lands in the cart. Packaging, after all, is an essential point of choice. An appealing package... read more
What is inbound marketing? How is it different?

What is inbound marketing? How is it different?

Inbound marketing connects with people who are already searching Inbound marketing is the opposite of outbound or interruptive marketing. It’s designed to reach people who are already looking for what you offer. And where do most people search for information, products or services these days? Online. Let’s back up... read more
Website evaluation needs more than an SEO audit

Website evaluation needs more than an SEO audit

Is it time for a website update? Probably! Many organizations are re-evaluating their websites now on the heels of explosive growth in online technologies; the proven success of inbound marketing methods; and rapidly changing buyer habits. Whether business to business (B2B) or consumers, nearly everyone starts their search for... read more
Is your brand mobile-friendly? 14

Is your brand mobile-friendly? 14

Brand Responsibly Manifesto: 14 Mobile is where we’re growing. There’s no doubt mobile technology has accelerated. More versions of smartphones are being introduced constantly and tablets are proliferating. It’s hard to go a day without seeing or hearing what the next great device is and what it can do.... read more
Today success starts with your online brand

Today success starts with your online brand

The web is now the center of your marketing and your online brand When I started in the marketing and design business more than 30 years ago, we worked with typewriters, drawing boards, rubber cement, X-acto knives and rapidograph pens. Our long and complicated process involved sending out for... read more