Obsolete words? Or messaging options?
Choosing the right words for messaging I love words, phrases and language. It’s so important to choose the best way to communicate an idea or call to action when marketing. Messaging options can be playful, descriptive or friendly. Or … When we develop messaging hierarchy for clients … the... read more
Post-recession marketing success, are you ready?
What’s the new normal? Is your post-recession marketing ready to ramp up? My friends at Kennedy Global make three excellent points for your organization and your marketing program (slightly edited below) … we offer our own post-recession marketing and branding insights, too. (Thanks Alice and Kurt for a great... read more
Be a better marketer: curious and fearless
Act like a child! HubSpot advises being curious and fearless will make you a better marketer. We agree. Michael Reynolds, in a blog post on HubSpot titled “The Secret to Being an Awesome Marketer? Act Like a Child.” offered up so many great points, we can’t summarize them all... read more
A brand restage brings new life to an established brand
Is it time for a brand restage or a brand refresh? Is your logo out of date? Is your marketing program not producing? Do you need to reach new audiences? Are your communication tools tired and boring? Then it’s time for a brand restage. The most successful brands and... read more
The Millennials are coming … but wait, they’re here!
This audience requires new marketing strategies … Millennial marketing is here and now Generation Y, numbering 80 million young people born beginning in the mid-1980s, is already shifting how we communicate, how we work together, expectations for work/life balance, career building … and marketing. Millennial marketing requires a new... read more
A New Name and New Brand Bring Attention and Sales
Creative Company Completes Rename and Brand Design for Oregon RV Dealership MCMINNVILLE, OR: In January of 2013, Creative Company completed a new name and new brand identity for Wine Country RV in Dayton, Oregon. Because the dealership was often confused with a “Wine Country RV Park” nearby, the new owner... read more
Social media marketing isn’t always the right strategy
Brand Responsibly Manifesto: 15 Choosing a social media marketing strategy can be stressful. You can’t deny the media buzz, ongoing hype and explosive statistics of the world of social media marketing. Facebook passes a billion users worldwide. Tumblr is absorbed by Yahoo. Instagram is bought by Facebook because today... read more
Flavorful messages on food packaging engage buyers
Food stories, ingredient descriptions and authenticity boost sales A great package design stands out on the shelf and compels a customer to reach for it. But when flavorful messages are added, the product often lands in the cart. Packaging, after all, is an essential point of choice. An appealing package... read more
What is inbound marketing? How is it different?
Inbound marketing connects with people who are already searching Inbound marketing is the opposite of outbound or interruptive marketing. It’s designed to reach people who are already looking for what you offer. And where do most people search for information, products or services these days? Online. Let’s back up... read morePopular Articles
We create brands that demand attention, inspire response and voice a story worth sharing.