Optimize My Brand

Strategy, tactics, ideas and tips from Creative Company.

Is your website dead?

Is your website dead?

Many websites are dead …  as in lifeless, just lying there in rigor Dead to the audience you’re trying to reach. Lifeless and bland. Dull and boring. All about you and your company. A lifeless online brochure that squeaks “we we we we.” And impossible to find in the... read more
Favorite iPad apps for marketers

Favorite iPad apps for marketers

  Our ten (plus a few) top choices for best iPad apps for marketers We love our iPads. Not only because they’re cool, new, slick and gorgeous, but because they give us a whole new perspective on our work. We can communicate, access analytics and contribute to one another... read more
Twitter guidelines for business

Twitter guidelines for business

MarketingProfs (a great source) forwarded this under their “Get to the Point” emails … Are You Getting Twitter Right? “Building a brand through social strategies doesn’t happen overnight,” writes Maria Pergolino at Marketo’s blog, “it requires a sustained commitment using effective strategies for engagement and relationship building.” Even as... read more
Die yellow pages die!

Die yellow pages die!

More books? Really? It’s about that time of year again, when the yellow page sales people start knocking on doors. Occasionally we get a client who asks us to produce an ad for them. And once again, I become infuriated. Why? There are so many reasons … There are... read more
McMinnville, Oregon + Christchurch, New Zealand

McMinnville, Oregon + Christchurch, New Zealand

Creative Company partners with New Zealand-based web company MCMINNVILLE, OR: Creative Company has formed a collaboration with New Zealand-based web company, hairyLemon, to offer a wider range of services to Creative Company clients, while also expanding hairyLemon’s U.S. presence. Creative Company expands web services with hairyLemon Creative Company, a... read more
Personas create audience definition

Personas create audience definition

Repeat after me. “I am not my target audience.” In most cases, you are not your target audience. They are not the same age as you, or from the same socioeconomic background, the same ethnic background, the same education level and in some cases not even the same gender.... read more
From your audience’s point of view

From your audience’s point of view

What’s your message? I had a conversation with a small business person the other day, who had proudly announced in graphics on the side of her car that she was part of the “XYZ performance team” at a real estate company. The name and logo of the real estate... read more
Is your audience on Facebook?

Is your audience on Facebook?

You don’t have to be on Facebook. But maybe you should be. After another conversation with a company searching for ways to get the word out about their home building services I realized again how difficult it is for business owners who are struggling to find the right way... read more
Facebook versus online, inbound marketing

Facebook versus online, inbound marketing

Facebook is a phenomenon. It’s hard to believe that the company just celebrated its 7th birthday. So, 8 years ago we had never heard of Facebook or even considered there could be that form of communication available … to connect families, find old friends, stay in touch with people... read more