Optimize My Brand

Strategy, tactics, ideas and tips from Creative Company.

“Technology alone is not enough”

“Technology alone is not enough”

3 Amazing, fantastic, magical and unbelievably simple product and brand development tips from Apple’s Steve Jobs Earlier this month the iPad 2 was released. And unless you’ve been living under a rock for the past year, the iPad has taken the post–PC, tablet market by storm in less than... read more

Stealthily branded content

Branded content we like! Branded content is one of the predicted 2011 marketing trends. And I’m not going to lie, when I first heard it I immediately thought … branded content?? That can’t be a new trend … we brand content all the time. But this approach, otherwise known... read more
Your business in the eyes of an eReader

Your business in the eyes of an eReader

Have you optimized for the eReaders? A recent post from Ad-ology on eReader owners and their online behaviors shared some interesting statistics. “According to a new survey from BIGresearch, 13.2% of Adults 18+ own a BlackBerry, 11.3% own an iPhone, 9.3% own a Droid and 5.2% own an iPad.... read more
Marketing Mistake 13: Social media is the answer

Marketing Mistake 13: Social media is the answer

The Marketing Mistake: Believing all the buzz about social media means it’s the right choice for your marketing investment Fact: While social media and its rapid growth is getting a lot of press, it is not the be-all and end-all answer for marketing. It’s a fact social media use... read more
Online Preferences Influenced by Health Condition

Online Preferences Influenced by Health Condition

Reach your Audience, learn their Health Condition 77% of individuals are now turning to online sources of information after being diagnosed with a health condition, second only to the 81% who turn to a healthcare professional. The high volume of web users searching for health and wellness information presents... read more