by Jennifer Morrow | Dec 12, 2017
Brand Responsibly Manifesto: 7 The goal of a strong brand is quick recognition and concise messages to motivate your target audiences. With established messaging, organized in a clear messaging hierarchy to support a strong identity design, the verbal and visual brand are defined. Positioning is expressed through messaging Positioning is...
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by Jennifer Morrow | Nov 29, 2017
What happens when your website doesn’t perform? Your business loses … warm leads, potential customers, informed referral sources. Use a website grader to score your site now. Discover where to update, edit, redesign or upgrade to help more people find you and respond. Your website is a marketing asset...
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by Jennifer Morrow | Jul 6, 2017
Online branding is today’s marketing In today’s digital, online-focused world, how your brand appears online is a vital part of your overall marketing strategy. For many organizations, online has the most power of any of your marketing tactics. Website, social and ongoing updates Build a website that supports and...
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by Jennifer Morrow | Jun 23, 2017
Before “branding” was a buzz word, there was integrated marketing communications When I began in the design and marketing business, in the early years of Creative Company (1978 to 1988 or so), the term branding was used to describe hot metal applied to a cow. We pursued a process called...
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by Jennifer Morrow | Jun 10, 2017
Create new Facebook graphics often to refresh your cover photo and message. You’ll keep the Likes coming. Analytics have shown people respond more to pictures than text in social media. That means more likes. More shares. More comments. And a stronger social media brand. When you create fresh Facebook graphics...
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by Jennifer Morrow | Apr 25, 2017
You’ve seen the plethora of articles and posts about upheaval in the world of marketing … and we can all agree there have been plenty of changes. Yet there’s one basic principle of marketing at the core of every brand, every campaign, every marketing strategy … Marketing is about people, not...
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by Jennifer Morrow | Apr 12, 2017
A website evaluation will improve response and results Your website is a constantly evolving element of your marketing. Regular updates and review will ensure it’s performing for you. It’s all about your audiences and what they’re looking for … and they have a plethora of choices online. Your website must stay...
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by Jennifer Morrow | Mar 18, 2017
Rebrand to meet demand … ditch the past I talked with a friend and long-time business owner about our businesses. We’ve both done essentially the same thing for 40 years. Yet what we do and how we do it has transformed. Reach today’s audiences and what they need now My...
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by Jennifer Morrow | Jan 14, 2017
Rebranding means something different to each person you ask Rebranding is one of those squishy, confusing terms that means something different to nearly anyone you ask. What does rebranding mean? Here’s my take, to clear up the confusion. In response to an email I sent out titled, “Ditch the...
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by Jennifer Morrow | Jan 8, 2017
What marketing concept will you use to accelerate your results? Your marketing concept is the central idea that connects all of your outreach, all of your messages and media. It’s designed to entice your best potential customers to buy. Some companies may focus on being the lowest price in...
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