Optimize My Brand

Strategy, tactics, ideas and tips from Creative Company.

Online Tactics for Branding and Sales

Wondering how to spend your marketing dollars online these days? According to a Forbes study as reported by eMarketer, if the goal is to generate sales businesses of all budget sizes should start with SEO. “Forty-eight percent of marketers said that search engine optimization (SEO) was the best method... read more
Yesterday is history, tomorrow is a mystery…

Yesterday is history, tomorrow is a mystery…

Today is a gift. That’s why it’s called the present. What are you doing today to ensure your business succeeds in these tough times? Many business owners or managers responsible for their company’s marketing are struggling with the proliferation of media choices, the challenges of communicating clearly and the... read more
Take Advantage of Some Downtime

Take Advantage of Some Downtime

Don’t cut your marketing budgeting just yet! A lot of companies are in a difficult financial position this year and when choosing where to make money-saving cuts, one of the first things to go is marketing and advertising. I’ve always told clients to think about this in a different... read more
Email Meets Social Networking

Email Meets Social Networking

How Email and Social Networking work together Today I attended a webinar by ExactTarget and Forrester that discussed how to use email marketing and social networking together. What happens when email meets social networking? I wanted to share some of the key points with you. Three-quarters of US online... read more
10 Essential CMS Considerations

10 Essential CMS Considerations

Choosing a CMS can be tricky. What should you look for in a Content Management System (CMS) before choosing one? Well, here’s a great list providing some very helpful insight into plotting out your CMS requirements. Complements of Paul Boag, contributor, Smashing Magazine. Areas to consider include: Core functionality The editor... read more

Marketing Mistake #10: Student recruitment isn’t marketing

Fact: An effective and integrated student recruitment program is based on the foundational principles of good marketing … understanding your audiences; communicating benefits and distinguishing features; integrating all communications for a consistent look and feel; and creating a clear and compelling reason that will generate response by the right... read more

Salem YWCA captures our Attention

700 women gather. On Tuesday, February 24, in Salem, Oregon more than 700 women gathered for the “Women Helping Women” luncheon, to support and give to the Salem YWCA. This organization is remarkable.  Under the leadership of Carol Green, this local chapter has made remarkable progress in the community.... read more
Hursts Berry Farm Website is berry-licious

Hursts Berry Farm Website is berry-licious

Hurst’s Berry Farm in Sheridan, Oregon, has a new Website that is simply mouth watering and schweet. Hurst’s Berry Farm is the leading shipper of fresh berries in the Northwest, growing and distributing a variety of fresh berries to grocery stores across the... read more