by Jennifer Morrow | Dec 11, 2009
Employee investment builds brands A compelling article by William Arruda on brandchannel.com that focuses on how employees build brands brought out a number of good points. In our work with clients we have seen extraordinary results when staff members align with and embrace the brand message and context. You...
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by Jennifer Morrow | Jun 12, 2009
Wondering how to spend your marketing dollars online these days? According to a Forbes study as reported by eMarketer, if the goal is to generate sales businesses of all budget sizes should start with SEO. “Forty-eight percent of marketers said that search engine optimization (SEO) was the best method...
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by Jennifer Morrow | Jun 8, 2009
Today is a gift. That’s why it’s called the present. What are you doing today to ensure your business succeeds in these tough times? Many business owners or managers responsible for their company’s marketing are struggling with the proliferation of media choices, the challenges of communicating clearly and the...
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by Jennifer Morrow | Jun 5, 2009
World Wide Developers Conference As usual, the company is tight-lipped – which, as always, just adds to the frenzy. That, of course, is the way they like it and the way we always play it. At least we all have our roles down pat! Unsurprisingly, this year’s rumors center...
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by Jennifer Morrow | Jun 4, 2009
Don’t cut your marketing budgeting just yet! A lot of companies are in a difficult financial position this year and when choosing where to make money-saving cuts, one of the first things to go is marketing and advertising. I’ve always told clients to think about this in a different...
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by Jennifer Morrow | Jun 3, 2009
How Email and Social Networking work together Today I attended a webinar by ExactTarget and Forrester that discussed how to use email marketing and social networking together. What happens when email meets social networking? I wanted to share some of the key points with you. Three-quarters of US online...
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by Jennifer Morrow | Jun 3, 2009
Choosing a CMS can be tricky. What should you look for in a Content Management System (CMS) before choosing one? Well, here’s a great list providing some very helpful insight into plotting out your CMS requirements. Complements of Paul Boag, contributor, Smashing Magazine. Areas to consider include: Core functionality The editor...
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by Jennifer Morrow | Mar 17, 2009
A blog series: We’ve been working on this series and have heard some good response as they’re being Emailed out to promote BrandACT, my one day marketing workshop. So after some discussion … it seemed like it might be a good idea to start posting these! Enjoy. Of course,...
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by Jennifer Morrow | Mar 5, 2009
Fact: An effective and integrated student recruitment program is based on the foundational principles of good marketing … understanding your audiences; communicating benefits and distinguishing features; integrating all communications for a consistent look and feel; and creating a clear and compelling reason that will generate response by the right...
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by Jennifer Morrow | Feb 26, 2009
700 women gather. On Tuesday, February 24, in Salem, Oregon more than 700 women gathered for the “Women Helping Women” luncheon, to support and give to the Salem YWCA. This organization is remarkable. Under the leadership of Carol Green, this local chapter has made remarkable progress in the community....
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