Optimize My Brand

Strategy, tactics, ideas and tips from Creative Company.

Rebranding definition … make it work for you

Rebranding definition … make it work for you

How you define your rebrand depends on your goals. Rebranding is no simple task, however you approach it. It takes time, focus and deep inquiry. What are you trying to accomplish with your rebrand? What’s your rebranding definition? Most companies we’re talking to are thinking about a rebrand or brand... read more
Choose your marketing positioning statement well

Choose your marketing positioning statement well

A clear marketing positioning statement guides your brand Positioning is the concept, the idea that separates you from your competitors. The marketing positioning statement articulates what you want your audiences to understand and why they should choose you. Positioning also reflects why you’re in business, your purpose and values. A clear marketing positioning statement... read more
Your website home page is a job application

Your website home page is a job application

Write a great cover letter for your home page The best job application includes a succinct, to-the-point cover letter that grabs a hiring manager’s attention. That’s what your website home page must do for your visitors. They’ve found you. You want them to hire you. A recent article in... read more
Creative marketing concepts are visual and verbal

Creative marketing concepts are visual and verbal

Creative marketing concepts drive response Action, lots of action. (No napping.) Isn’t that what you expect from your marketing? People to respond–call, refer, click-through, share the story. All great responses. The best, of course, is “yes, I want to buy!” Lots of people claim they’re “creative.” And there are plenty... read more
Message strategy guides brand perception

Message strategy guides brand perception

Message strategy or messaging hierarchy–overview vs. specifics Message strategy, positioning, brand messaging, messaging hierarchy are all foundations of effective marketing. But where do you start? What’s a message strategy vs. messaging hierarchy? Let me clarify for you. Messaging is your verbal brand When it’s time to assess your brand... read more
Marketing design … where to start

Marketing design … where to start

Well designed marketing reaches the right people at their point of choice The world of marketing planning and strategy has shifted dramatically since online has become the dominant place to build your brand. When it’s time to begin your marketing design, where do you start? No matter which industry... read more
What is copywriting for marketing?

What is copywriting for marketing?

Today’s copywriting is shorter, active, specific and actionable If you’ve been wondering, “what is good copywriting?” we have some advice. Whether you begin with a sharpened pencil, your favorite pen or fingers on a keyboard, start with these tips in mind. First, always consider your audience. To answer, “what is... read more
Marketing guru or marketing expert?

Marketing guru or marketing expert?

Marketing guru, marketing expert, marketing coach or marketing mentor? Who are you looking for? Web designers are online marketers. Graphic designers are creative marketers. Social media marketers are digital marketing experts. It can be tough to wade through the massive mess of marketing advice to find the right marketing... read more
Rebranding for today’s audiences

Rebranding for today’s audiences

Rebranding helps you redefine who you are Many companies are reviewing their brand identity, company name and overall marketing strategy for the new year. Why? Positioning and perception. How you’re positioned in your market and your category is defined by your brand. Perception is reality–is your organization recognized for... read more