Website redesign, start with your audience
What are they looking for? If you’ve read our blog, you know we advocate putting your website at the heart of your marketing. This is true for nearly any organization. Your website is your front door, the first glimpse, the introduction that sets the stage for who you are... read more
Which marketing concept is best? 6 questions to answer
Today’s marketing world is filled with ideas, options, push-the-envelope-ideas, more-creative-than-the-other-guy campaigns. So what’s the right marketing concept for your organization? Let’s define first: What’s a marketing concept? According to NetMBA: The marketing concept is the philosophy that firms should analyze the needs of their customers and then make decisions to... read more
B2B website — Do you need to show the product? Or the plant?
In most cases, no. No way. When you’re marketing your products online or in print, is it important to include a glamor shot of the product? How about that aerial photo of the plant? Nuh-uh. Why? Because you’re not selling a drill, you’re selling the hole it makes. A... read more
Brand messaging — more powerful than design
Brand messaging is the verbal brand Brand identity design is important. We all recognize the Starbucks or Apple logo, the UPS symbol and FedEx. But once you achieve recognition, what’s next? Brand messaging. Think about it. Design first, then story. And a call to action. Today we all want... read more
Marketing objectives for the new year, ready?
Another new year around the corner How did that happen so fast? Do you feel like the year didn’t just fly by, it sonic boomed into the future? That’s how I feel. So many changes. Trial and error. Simplified and streamlined. New clients. Great results. Now, to the future. To... read more
Is bad website design killing your business?
Bad website design means headaches for the business owner At least 80% of your target audiences are online, looking for what you offer. What happens if they find you but your website turns them off? You lose. Truth. I frequently talk to small business owners who complain about their... read more
An optimized brand = good marketing to support a sale
An optimized brand is targeted, clear and direct You can build a brand with great content, outstanding design and lots of visibility supported with ad campaigns, packaging, an online presence, provide valuable content, create a positive experience … and more. Yet the end game is to engage the interested... read more
Effective communication strategies: 5 essentials
Effective communication strategies are essential to marketing success. Choose style, tone and medium to reflect both your brand and the audiences you must reach. The strategies summarized below are based on extensive research into how people respond, what they’ll click on or how online traffic has increased. In the... read more
5 website ideas to build your business
As a business owner or manager it’s a challenge to even keep up your current website, much less look at what website ideas could improve it for better results. Try these website ideas. Why is your website the heart of your marketing? Your audiences are online. No matter what you... read morePopular Articles
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