by Jennifer Morrow | May 29, 2016
Rebranding helps you redefine who you are Many companies are reviewing their brand identity, company name and overall marketing strategy for the new year. Why? Positioning and perception. How you’re positioned in your market and your category is defined by your brand. Perception is reality–is your organization recognized for...
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by Jennifer Morrow | May 1, 2016
Help more people see and recognize your brand Boost brand awareness with these easy-to-apply and low-cost tips. Do you have a long list of ideas to build your brand? Start here. Simple and effective, I promise. When you think about growing brand awareness, you likely have a long list of “have...
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by Jennifer Morrow | Mar 20, 2016
Multiple brands in your portfolio — should they be separate or relate? We’re often asked this question — should our sub-brands be distinctive from one another or relate to each other? They can relate visually, with a similar identity system, or use a standardized naming structure, or a color...
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by Jennifer Morrow | Mar 1, 2016
Lazy magazine ads cost big bucks and chew up your marketing budget. Lazy, you say? I’m talking about full-page ads or two-page magazine ads that cost big media dollars (though never as much as a Super Bowl ad), look pretty, but don’t drive response. That’s lazy. What makes a...
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by Jennifer Morrow | Feb 10, 2016
3 silvers and 2 golds from the Service Industry Advertising Awards (SIAA) 2015 work for four clients has earned recognition in the SIAAwards. Print ad, a new website, a magazine and an integrated campaign … we’re thrilled! Out of more than 1,700 entries from more than 500 agencies, Creative Company’s...
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by Jennifer Morrow | Feb 6, 2016
Effective ad design requires visual impact In the world of print ad design, there’s constant clamor for attention … “look at me, me me!” Despite today’s proliferation of online channels, print ad design is still valuable as part of an integrated strategy. What does it take to stand out...
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by Jennifer Morrow | Jan 28, 2016
What are they looking for? If you’ve read our blog, you know we advocate putting your website at the heart of your marketing. This is true for nearly any organization. Your website is your front door, the first glimpse, the introduction that sets the stage for who you are...
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by Jennifer Morrow | Jan 24, 2016
Today’s marketing world is filled with ideas, options, push-the-envelope-ideas, more-creative-than-the-other-guy campaigns. So what’s the right marketing concept for your organization? Let’s define first: What’s a marketing concept? According to NetMBA: The marketing concept is the philosophy that firms should analyze the needs of their customers and then make decisions to...
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by Jennifer Morrow | Jan 16, 2016
In most cases, no. No way. When you’re marketing your products online or in print, is it important to include a glamor shot of the product? How about that aerial photo of the plant? Nuh-uh. Why? Because you’re not selling a drill, you’re selling the hole it makes. A...
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by Jennifer Morrow | Jan 4, 2016
Brand messaging is the verbal brand Brand identity design is important. We all recognize the Starbucks or Apple logo, the UPS symbol and FedEx. But once you achieve recognition, what’s next? Brand messaging. Think about it. Design first, then story. And a call to action. Today we all want...
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