Optimize My Brand

Strategy, tactics, ideas and tips from Creative Company.

Rebranding for today’s audiences

Rebranding for today’s audiences

Rebranding helps you redefine who you are Many companies are reviewing their brand identity, company name and overall marketing strategy for the new year. Why? Positioning and perception. How you’re positioned in your market and your category is defined by your brand. Perception is reality–is your organization recognized for... read more
Brand architecture — planning for a family of brands

Brand architecture — planning for a family of brands

Multiple brands in your portfolio — should they be separate or relate? We’re often asked this question — should our sub-brands be distinctive from one another or relate to each other? They can relate visually, with a similar identity system, or use a standardized naming structure, or a color... read more
Ad design to grab attention and response

Ad design to grab attention and response

Effective ad design requires visual impact In the world of print ad design, there’s constant clamor for attention … “look at me, me me!” Despite today’s proliferation of online channels, print ad design is still valuable as part of an integrated strategy. What does it take to stand out... read more
Website redesign, start with your audience

Website redesign, start with your audience

What are they looking for? If you’ve read our blog, you know we advocate putting your website at the heart of your marketing. This is true for nearly any organization. Your website is your front door, the first glimpse, the introduction that sets the stage for who you are... read more
Which marketing concept is best? 6 questions to answer

Which marketing concept is best? 6 questions to answer

Today’s marketing world is filled with ideas, options, push-the-envelope-ideas, more-creative-than-the-other-guy campaigns. So what’s the right marketing concept for your organization? Let’s define first: What’s a marketing concept? According to NetMBA: The marketing concept is the philosophy that firms should analyze the needs of their customers and then make decisions to... read more
Brand messaging — more powerful than design

Brand messaging — more powerful than design

Brand messaging is the verbal brand Brand identity design is important. We all recognize the Starbucks or Apple logo, the UPS symbol and FedEx. But once you achieve recognition, what’s next? Brand messaging. Think about it. Design first, then story. And a call to action. Today we all want... read more