What does content mean? Why should you care?
What does “content” mean? Yes, as a marketer, you should care. Here’s why. If you’re in business, you need a website. A website is composed of three essential components: Design, Build (programming) and Content. Content is what your visitors will respond to. Content is what will bring them back.... read more
Your website is a “point of choice”… why?
Your website is where people start If someone is referred to your company, what do they do first? Look you up online. Where do your target audiences look for information on the goods and services you offer? The internet. Your website is a point of choice because 1) audiences... read more
Time for a Brand Audit? Take responsibility for your brand presence: 1
Often we find clients think once the initial branding of their organization or product is done — you know, designed a logo, come up with a crafty tag line, and gone live with a website — their branding job is over. Check, moving on. Not quite so fast! A brand... read more
Provide easy-to-use tools for brand adoption: 8
Brand Responsibly Manifesto: 8 Branding is so much more than a logo and a set of colors. Branding is about experiences with the organization, its products and services, its people and its communications. A poor brand experience can happen anywhere. Internal brand adoption — training on the brand and... read more
An internal brand program builds power: 6
Brand Responsibly Manifesto: 6 A brand is embodied and built by experiences. And who creates those experiences? Your employees, staff and representatives. The people who interact with your target audiences are the ones who will bring your brand to life and support its integrity. A rebrand is more than... read more
Website SEO review: Dos and don’ts
When it’s time for a website SEO review, think marketing first SEO is today’s critical marketing tactic. It’s essential for anyone who wants to build their business. Why? Because people looking for answers, goods or services (what you offer), are starting their search online. Great Search Engine Optimization gets... read more
Brand messaging is more important than the logo
Brand messaging is your verbal brand Your brand is both visual and verbal. Once design has established the look and style, it’s the message that will clarify your positioning and articulate your value to your target audiences. Whether building a brand from the beginning, or refreshing an existing brand,... read more
Creative marketing drives success
You know marketing is essential in business–whether you’re a non-profit, educational institution, in manufacturing, consumer services or retail. But what happens when you add a creative edge–add inspiration and insight to get truly creative marketing? Creative marketing pushes the boundaries of standard marketing formulas. The thinking, words and visuals stretch... read more
Write well and prosper: 8 tips
Content marketing, the term applied to today’s information-rich, education-focused marketing process, requires clear, concise and appealing copywriting. Here are 8 tips to help you write well for marketing … and prosper. Although I’ve been creating content for marketing for many years, only in the last three years have the... read morePopular Articles
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