An optimized brand = good marketing to support a sale
An optimized brand is targeted, clear and direct You can build a brand with great content, outstanding design and lots of visibility supported with ad campaigns, packaging, an online presence, provide valuable content, create a positive experience … and more. Yet the end game is to engage the interested... read more
Effective communication strategies: 5 essentials
Effective communication strategies are essential to marketing success. Choose style, tone and medium to reflect both your brand and the audiences you must reach. The strategies summarized below are based on extensive research into how people respond, what they’ll click on or how online traffic has increased. In the... read more
5 website ideas to build your business
As a business owner or manager it’s a challenge to even keep up your current website, much less look at what website ideas could improve it for better results. Try these website ideas. Why is your website the heart of your marketing? Your audiences are online. No matter what you... read more
What is point of choice marketing?
Get more from a limited marketing budget Identifying the points of choice helps us create more impact from each client’s branding and marketing program. Point of Choice – Get a bigger return from your marketing investment As a business person, you know it’s important to build your brand by marketing... read more
What does content mean? Why should you care?
What does “content” mean? Yes, as a marketer, you should care. Here’s why. If you’re in business, you need a website. A website is composed of three essential components: Design, Build (programming) and Content. Content is what your visitors will respond to. Content is what will bring them back.... read more
Your website is a “point of choice”… why?
Your website is where people start If someone is referred to your company, what do they do first? Look you up online. Where do your target audiences look for information on the goods and services you offer? The internet. Your website is a point of choice because 1) audiences... read more
Time for a Brand Audit? Take responsibility for your brand presence: 1
Often we find clients think once the initial branding of their organization or product is done — you know, designed a logo, come up with a crafty tag line, and gone live with a website — their branding job is over. Check, moving on. Not quite so fast! A brand... read more
Provide easy-to-use tools for brand adoption: 8
Brand Responsibly Manifesto: 8 Branding is so much more than a logo and a set of colors. Branding is about experiences with the organization, its products and services, its people and its communications. A poor brand experience can happen anywhere. Internal brand adoption — training on the brand and... read more
An internal brand program builds power: 6
Brand Responsibly Manifesto: 6 A brand is embodied and built by experiences. And who creates those experiences? Your employees, staff and representatives. The people who interact with your target audiences are the ones who will bring your brand to life and support its integrity. A rebrand is more than... read morePopular Articles
We create brands that demand attention, inspire response and voice a story worth sharing.