Optimize My Brand

Strategy, tactics, ideas and tips from Creative Company.

An internal brand program builds power: 6

An internal brand program builds power: 6

Brand Responsibly Manifesto: 6 A brand is embodied and built by experiences. And who creates those experiences? Your employees, staff and representatives. The people who interact with your target audiences are the ones who will bring your brand to life and support its integrity. A rebrand is more than... read more
Website SEO review: Dos and don’ts

Website SEO review: Dos and don’ts

When it’s time for a website SEO review, think marketing first SEO is today’s critical marketing tactic. It’s essential for anyone who wants to build their business. Why? Because people looking for answers, goods or services (what you offer), are starting their search online. Great Search Engine Optimization gets... read more
Brand messaging is more important than the logo

Brand messaging is more important than the logo

Brand messaging is your verbal brand Your brand is both visual and verbal. Once design has established the look and style, it’s the message that will clarify your positioning and articulate your value to your target audiences. Whether building a brand from the beginning, or refreshing an existing brand,... read more
Creative marketing drives success

Creative marketing drives success

You know marketing is essential in business–whether you’re a non-profit, educational institution, in manufacturing, consumer services or retail. But what happens when you add a creative edge–add inspiration and insight to get truly creative marketing? Creative marketing pushes the boundaries of standard marketing formulas. The thinking, words and visuals stretch... read more
Write well and prosper: 8 tips

Write well and prosper: 8 tips

Content marketing, the term applied to today’s information-rich, education-focused marketing process, requires clear, concise and appealing copywriting. Here are 8 tips to help you write well for marketing … and prosper. Although I’ve been creating content for marketing for many years, only in the last three years have the... read more
Graphic designers must go beyond process

Graphic designers must go beyond process

The main failing of design school? In a post on FastCo Design discussing “The Main Failing of Design School,” the headline reads  ” … Kids Can’t Think for Themselves.” The article digs into the proliferation of design schools and the desire of students to go into “graphics.” What do... read more
Economic development brand and website transformed

Economic development brand and website transformed

Creative Company collaborated with the McMinnville Economic Development Partnership to rebrand the organization and redesign their website around their messaging and positioning. The new economic development brand identity puts the focus on McMinnville and Partnership. The website, built-in cooperation with McMinnville-based LVSYS, transforms how McMinnville is presented to local,... read more
Brand build for the new year, are you ready?

Brand build for the new year, are you ready?

The new year is nearly here. Is your marketing ready? This year is nearly done. Have you seen the changes? Economic recovery. New opportunities. More demand for what you offer. (we have) Yet when you think about your marketing program, are you frustrated? Excited? Just trying to keep up? Hang on... read more