Website SEO review: Dos and don’ts
When it’s time for a website SEO review, think marketing first SEO is today’s critical marketing tactic. It’s essential for anyone who wants to build their business. Why? Because people looking for answers, goods or services (what you offer), are starting their search online. Great Search Engine Optimization gets... read more
Brand messaging is more important than the logo
Brand messaging is your verbal brand Your brand is both visual and verbal. Once design has established the look and style, it’s the message that will clarify your positioning and articulate your value to your target audiences. Whether building a brand from the beginning, or refreshing an existing brand,... read more
Creative marketing drives success
You know marketing is essential in business–whether you’re a non-profit, educational institution, in manufacturing, consumer services or retail. But what happens when you add a creative edge–add inspiration and insight to get truly creative marketing? Creative marketing pushes the boundaries of standard marketing formulas. The thinking, words and visuals stretch... read more
Write well and prosper: 8 tips
Content marketing, the term applied to today’s information-rich, education-focused marketing process, requires clear, concise and appealing copywriting. Here are 8 tips to help you write well for marketing … and prosper. Although I’ve been creating content for marketing for many years, only in the last three years have the... read more
Flesch reading ease: Your website is not a college textbook
5 seconds … or less … is your window of time to connect with your website visitor and entice them to look further. What does your website say? Is it frank, direct and clear? Or is it a complex muddle of confusing, long, run-on sentences packed with buzz words and... read more
Graphic designers must go beyond process
The main failing of design school? In a post on FastCo Design discussing “The Main Failing of Design School,” the headline reads ” … Kids Can’t Think for Themselves.” The article digs into the proliferation of design schools and the desire of students to go into “graphics.” What do... read more
Inbound vs. outbound marketing–attracting vs. shouting
Are you shouting to be heard, instead of attracting those who want what you offer? Inbound vs outbound marketing, which strategy is right? Advertising in all of its forms is based on one premise … “hey, look at me!” Of course, smart advertisers will place ads where they expect... read more
Economic development brand and website transformed
Creative Company collaborated with the McMinnville Economic Development Partnership to rebrand the organization and redesign their website around their messaging and positioning. The new economic development brand identity puts the focus on McMinnville and Partnership. The website, built-in cooperation with McMinnville-based LVSYS, transforms how McMinnville is presented to local,... read more
Brand build for the new year, are you ready?
The new year is nearly here. Is your marketing ready? This year is nearly done. Have you seen the changes? Economic recovery. New opportunities. More demand for what you offer. (we have) Yet when you think about your marketing program, are you frustrated? Excited? Just trying to keep up? Hang on... read morePopular Articles
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