Write well and prosper: 8 tips
Content marketing, the term applied to today’s information-rich, education-focused marketing process, requires clear, concise and appealing copywriting. Here are 8 tips to help you write well for marketing … and prosper. Although I’ve been creating content for marketing for many years, only in the last three years have the... read more
Flesch reading ease: Your website is not a college textbook
5 seconds … or less … is your window of time to connect with your website visitor and entice them to look further. What does your website say? Is it frank, direct and clear? Or is it a complex muddle of confusing, long, run-on sentences packed with buzz words and... read more
Graphic designers must go beyond process
The main failing of design school? In a post on FastCo Design discussing “The Main Failing of Design School,” the headline reads ” … Kids Can’t Think for Themselves.” The article digs into the proliferation of design schools and the desire of students to go into “graphics.” What do... read more
Inbound vs. outbound marketing–attracting vs. shouting
Are you shouting to be heard, instead of attracting those who want what you offer? Inbound vs outbound marketing, which strategy is right? Advertising in all of its forms is based on one premise … “hey, look at me!” Of course, smart advertisers will place ads where they expect... read more
Economic development brand and website transformed
Creative Company collaborated with the McMinnville Economic Development Partnership to rebrand the organization and redesign their website around their messaging and positioning. The new economic development brand identity puts the focus on McMinnville and Partnership. The website, built-in cooperation with McMinnville-based LVSYS, transforms how McMinnville is presented to local,... read more
Brand build for the new year, are you ready?
The new year is nearly here. Is your marketing ready? This year is nearly done. Have you seen the changes? Economic recovery. New opportunities. More demand for what you offer. (we have) Yet when you think about your marketing program, are you frustrated? Excited? Just trying to keep up? Hang on... read more
Website ideas and content reach homeowners
A refreshed website explains proactive, preventive home repair services Salem, Oregon-based Kaufman’s Home Maintenance offers a service people don’t use or understand. The company had the dual challenge of showing homeowners the value of scheduled home maintenance and signing up new customers. To reach their audiences, Kaufman’s had to re-boot... read more
Your positioning statement guides your marketing
Positioning statement–the anchor for your messaging Although it seems like it should be simple to define what you do and offer in one statement, it’s not. Creating a positioning statement that guides your messaging hierarchy requires discipline, insight, a focus on your audiences, an understanding of what makes you... read more
Writing websites: Don’t make me squint!
A great website is informative AND readable As our online styles and tastes change we still need to understand how people see and read. Writing websites is one level, but how the copy is formatted and appears on screen is just as important. Websites and blogs continue to evolve.... read morePopular Articles
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