Optimize My Brand

Strategy, tactics, ideas and tips from Creative Company.

Website ideas and content reach homeowners

Website ideas and content reach homeowners

A refreshed website explains proactive, preventive home repair services Salem, Oregon-based Kaufman’s Home Maintenance offers a service people don’t use or understand. The company had the dual challenge of showing homeowners the value of scheduled home maintenance and signing up new customers. To reach their audiences, Kaufman’s had to re-boot... read more
Your positioning statement guides your marketing

Your positioning statement guides your marketing

Positioning statement–the anchor for your messaging Although it seems like it should be simple to define what you do and offer in one statement, it’s not. Creating a positioning statement that guides your messaging hierarchy requires discipline, insight, a focus on your audiences, an understanding of what makes you... read more
Writing websites: Don’t make me squint!

Writing websites: Don’t make me squint!

A great website is informative AND readable As our online styles and tastes change we still need to understand how people see and read. Writing websites is one level, but how the copy is formatted and appears on screen is just as important. Websites and blogs continue to evolve.... read more
Marketing concepts that boost business

Marketing concepts that boost business

The right marketing concepts will inspire response and boost sales Marketing concepts, the ideas behind the strategies that work, can make or break business. It takes deep thinking and a bit of digging to come up with the right concept. But wow … when it works! When searching online... read more
Marketing ideas for today’s audiences

Marketing ideas for today’s audiences

Marketing ideas to reach and motivate your audiences today Today’s marketing can be overwhelming and confusing. A few decades ago you could choose from print advertising, direct mail or perhaps TV or radio spots, depending on who your audiences were. Now the choices for communication have splintered and exploded.... read more
Pictures for social media sites — time to update

Pictures for social media sites — time to update

Social media sites: Pictures get more response The big three — Facebook, LinkedIn and Twitter — are the most-used social media channels. In the last month (June, 2014) all three have made big changes to add larger images and encourage more visual storytelling within their feeds. Stats show audiences... read more
Are company logos worth the investment?

Are company logos worth the investment?

Company logos take time to create … are they worth it?  Yes they are. You already know the logo is not the brand, right? Then how important is a good logo design to building a strong company brand? Very. We view company logos as the thumbprints of each company... read more
Writing websites: 7 fatal flaws to fix now

Writing websites: 7 fatal flaws to fix now

Writing websites should be easy, right?  Well, not so much. Even a good copywriter can be challenged when it comes to writing an effective website that helps the right visitors find it, then engages them in the goods and services offered. Clearly and succinctly. After years in marketing, an... read more
CPA marketing brings in business

CPA marketing brings in business

Our CPA marketing strategy added personality CPA marketing programs usually focus on lists of services offered and use formal language. They’re often very similar to one another, especially between local firms. For this Salem, Oregon firm, we created positioning and messaging with personality, and a visual system that’s approachable... read more