Optimize My Brand

Strategy, tactics, ideas and tips from Creative Company.

Create a brand to build your marketing results

Create a brand to build your marketing results

A brand takes time to build. And it will transform your marketing results. When you’re planning a marketing program, no matter who your target audience is or what you’re offering, a brand will build marketing results. An integrated brand build marketing strategy requires focus, deep thinking and attention on... read more
Business names … keep the old or create newly?

Business names … keep the old or create newly?

What’s in a business name? Plenty! As a company grows and evolves, business conditions change and target markets shift, new business names may be considered. It might be time to refocus, to abandon out-of-date language, or to simplify and streamline. You’ve probably noticed changes in business names … whether... read more
Inbound vs. outbound marketing: do both

Inbound vs. outbound marketing: do both

Today’s marketing must integrate both inbound and outbound strategies Why? Because today’s audiences still see ads, billboards, fleet graphics, brochures and mailers (all outbound marketing tactics). Yet most people also start their search for answers, products, ideas, solutions, ratings and more online, where inbound marketing thrives. Quick review: Outbound marketing... read more
Essential marketing questions: No. 5 of 5

Essential marketing questions: No. 5 of 5

Your target audience has plenty of options when they’re deciding to buy or not. This series of essential marketing questions will help you focus your marketing for today’s environment, today’s target audiences, and how they choose. We’re not addressing marketing process. Or technology options. Or even flow and sequence... read more
Essential marketing questions: No. 4 of 5

Essential marketing questions: No. 4 of 5

Brand management ensures your audiences “get” the brand, no matter where they connect. The fourth essential marketing question will guide brand management … 4. Can they easily see “what’s in it for me?” Question four follows these three essential marketing questions: 1. If someone is looking for what you... read more
Today’s marketing mix is different

Today’s marketing mix is different

The traditional marketing mix is Price, Place, Promotion, Product In traditional marketing models, business schools and textbooks, the marketing mix is the 4 Ps shown above. If you look up “marketing mix” online, you might find: When marketing their products firms need to create a successful mix of: the... read more
Essential marketing questions: No. 3 of 5

Essential marketing questions: No. 3 of 5

We began our review of new marketing ideas with (1) If someone is looking for what you offer, where are they looking? Followed by (2) If they find you, what will they see? Now … (3) Will you stand out in 3?  3 what? Seconds of course. We live... read more
Essential marketing questions: No. 2 of 5

Essential marketing questions: No. 2 of 5

Five essential marketing questions to transform your marketing results. We started with #1–If someone is looking for what you offer, where are they looking? We continue with #2 …  Have you created memorable branding? Do you stand out? Instead of being one of many, indistinguishable in a school of... read more
Essential marketing questions: No. 1 of 5

Essential marketing questions: No. 1 of 5

Here are five essential marketing questions to ask yourself. The answers will transform your marketing strategy and results. We begin with… There is an ocean of choices out there. People have too many choices. For you to market effectively, you must understand why they are looking, what they’re looking... read more