Optimize My Brand

Strategy, tactics, ideas and tips from Creative Company.

Think of your website as a vehicle

Think of your website as a vehicle

Your website doesn’t have wheels, but … It’s what gets you from here to there. It’s an investment that must be maintained. And it also has a useful lifespan. You can choose from the basic low-cost models, or you can choose a model with a higher price tag and... read more
Marketing strategies that drive response

Marketing strategies that drive response

Anyone in business must market. Yet which marketing strategies are the best choice?  What will deliver the most response from your audiences? How do you get the biggest return on your investment? There are so many choices these days, it’s important to narrow your focus and not spread your... read more
Brand message: Quality is … ?

Brand message: Quality is … ?

Is your brand message: “Quality is what we deliver” … Or something similar? Think again. Everyone says they offer “quality” … but what does that really mean to the customer or client? The word “quality” is used in too many ways in so many applications for a huge range... read more
Create a brand to build your marketing results

Create a brand to build your marketing results

A brand takes time to build. And it will transform your marketing results. When you’re planning a marketing program, no matter who your target audience is or what you’re offering, a brand will build marketing results. An integrated brand build marketing strategy requires focus, deep thinking and attention on... read more
Business names … keep the old or create newly?

Business names … keep the old or create newly?

What’s in a business name? Plenty! As a company grows and evolves, business conditions change and target markets shift, new business names may be considered. It might be time to refocus, to abandon out-of-date language, or to simplify and streamline. You’ve probably noticed changes in business names … whether... read more
Inbound vs. outbound marketing: do both

Inbound vs. outbound marketing: do both

Today’s marketing must integrate both inbound and outbound strategies Why? Because today’s audiences still see ads, billboards, fleet graphics, brochures and mailers (all outbound marketing tactics). Yet most people also start their search for answers, products, ideas, solutions, ratings and more online, where inbound marketing thrives. Quick review: Outbound marketing... read more
Essential marketing questions: No. 5 of 5

Essential marketing questions: No. 5 of 5

Your target audience has plenty of options when they’re deciding to buy or not. This series of essential marketing questions will help you focus your marketing for today’s environment, today’s target audiences, and how they choose. We’re not addressing marketing process. Or technology options. Or even flow and sequence... read more
Essential marketing questions: No. 4 of 5

Essential marketing questions: No. 4 of 5

Brand management ensures your audiences “get” the brand, no matter where they connect. The fourth essential marketing question will guide brand management … 4. Can they easily see “what’s in it for me?” Question four follows these three essential marketing questions: 1. If someone is looking for what you... read more
Today’s marketing mix is different

Today’s marketing mix is different

The traditional marketing mix is Price, Place, Promotion, Product In traditional marketing models, business schools and textbooks, the marketing mix is the 4 Ps shown above. If you look up “marketing mix” online, you might find: When marketing their products firms need to create a successful mix of: the... read more
Essential marketing questions: No. 3 of 5

Essential marketing questions: No. 3 of 5

We began our review of new marketing ideas with (1) If someone is looking for what you offer, where are they looking? Followed by (2) If they find you, what will they see? Now … (3) Will you stand out in 3?  3 what? Seconds of course. We live... read more