Optimize My Brand

Strategy, tactics, ideas and tips from Creative Company.

Marketing message: stop with the “needs”!

Marketing message: stop with the “needs”!

Craft a marketing message that makes sense. “Needs” is not what people are looking for! Say it in a husky, breathy voice and roll your eyes … “do you have needs?” Oh yeah, I have automotive needs, and financial needs, and … fill in the blank. “Needs” is the... read more
Brand templates for staff in Microsoft Office

Brand templates for staff in Microsoft Office

Define brand fonts and colors in Office® Most offices still use the Microsoft Office® suite–Word, Excel and PowerPoint, plus Outlook and others. But did you know you could synchronize your brand’s colors and fonts in each application? Brand templates for staff use are designed to support brand standards every day,... read more
Letterhead templates how to: in Word

Letterhead templates how to: in Word

Company letterhead templates in Word® can save time and money … and build your brand When we’re building out an integrated brand system that’s fully optimized, we include corporate letterhead templates as well as layouts for business cards and other stationery items. Today most companies can eliminate printed letterhead... read more
Local branding done right

Local branding done right

Dutch Bros. Coffee does local branding brilliantly. I’m a fan! They’ve built their brand where it counts. Visibility from the road, fast drive-through with energetic and happy service, and the familiar–and recognizable blue lid. Not just a lid though, a lid with a message. Although I confess I don’t... read more
Marketing message before website rebuild

Marketing message before website rebuild

Define your value and marketing message before a website rebuild Many companies realize it’s time to rethink and update their website. Technology has evolved and what audiences expect has changed. Content is out of date. They must go mobile. But where to begin? Marketing message before website. Many companies... read more
Brand refresh strategy for United Way in Salem

Brand refresh strategy for United Way in Salem

Live United to the Power of 5 Creative Company has been chosen by United Way of the Mid-Willamette Valley to manage a brand refresh strategy for the 2013 United Way campaign, which kicks off on October 3, 2013 at the Salem Convention Center. The campaign will reach Marion, Polk... read more
Marketing strategy, mice and bears, oh my!

Marketing strategy, mice and bears, oh my!

I live in the country… No neighbors, surrounded by vineyards, trees, fields. It’s wonderful. You urban dwellers used to high-rise buildings, traffic noise, and neighbors a cough away may not get it. But it’s worth it for the view, the quiet and the easy breezy drive to work in... read more
Keep the power of print in your marketing

Keep the power of print in your marketing

Print is not dead, it’s alive and well. Joe Pulizzi, founder at Content Marketing Institute, offered his opinion in a LinkedIn post: “While I would not want to be in the broad-based, horizontal print game (ala USA Today), highly niche, highly targeted publications are flourishing as a marketing tool.” Here’s... read more
Content marketing checklist, 10 key points

Content marketing checklist, 10 key points

Content Marketing Checklist: 10 Things to check before you publish Content marketing is a broad initiative to support marketing with good content. Content could be a blog post, an e-book, a magazine, an infographic, a video, a SlideShare post or any other combination of elements designed to support your brand.... read more