Optimize My Brand

Strategy, tactics, ideas and tips from Creative Company.

Not everyone needs social media. Right?

Not everyone needs social media. Right?

Are your prospects really on Facebook? Do you think that Facebook just isn’t right for your company? Maybe the audience for your product isn’t looking on Facebook to buy it? These days, it seems that social media is all that marketers want to talk about. You shouldn’t feel embarrassed... read more
Are you getting the most out of LinkedIn?

Are you getting the most out of LinkedIn?

4 Tips to Grow Your Business Using LinkedIn Odds are that you already have a profile on LinkedIn. If you’re like most people, you may think of it as just an online resume, not a way to grow your business. We have compiled four tips to help you get... read more
Why It’s Time For The Other Half To Get On Facebook

Why It’s Time For The Other Half To Get On Facebook

While half of all Americans are on Facebook, half are not. This article is for you; the other half who just have not jumped on board. If you’re in business, here are five reasons you should care about social media: >       It allows the business to engage its customers... read more
The Social Revolution, where’s Facebook going?

The Social Revolution, where’s Facebook going?

Do you remember wondering? That’s what we used to do when we didn’t know something. >         I wonder what the lowest calorie food is. >         Why do animal cracker boxes come with strings? >         Is a penny more likely to come up heads, or tails? Short of a trip... read more
5 Tips for Overcoming “Blog Block”

5 Tips for Overcoming “Blog Block”

I am becoming increasingly convinced that the hardest part of digital marketing is blogging. It’s not tough to start a blog. In fact, WordPress, Blogger and Tumblr make it incredibly easy (and free!). It’s really easy to write your first few posts — you’ll feel like they almost write themselves.... read more
B2B Question: Is Social Media for Me?

B2B Question: Is Social Media for Me?

Not since the Internet itself, have we seen a boom like social media. Even the hype is getting hyped. In fact, in the past week I heard a speaker say if you aren’t masters of social media, then you’ve failed. On the other hand, this week a major publication... read more
Technology Bandwagons: When’s the right time to jump on?

Technology Bandwagons: When’s the right time to jump on?

More new technology being announced! On Tuesday, October 4, Apple was expected to announce the iPhone 5. (Well, we have OS 5, but it’s still an iPhone 4). Like all of Apple’s announcements, it was carried in all the media. Some pundits immediately dismissed the device, some praised it,... read more