Optimize My Brand

Strategy, tactics, ideas and tips from Creative Company.

Our Manifesto: Brand Responsibly

Our Manifesto: Brand Responsibly

Brand Responsibly! Now that we’re well into February, and most of our new year’s resolutions got left behind in January, it’s time to really gain some momentum on making change this year. Amongst the personal resolutions you set for yourself in 2011, hopefully you set a few for your... read more
Marketing Mistake 12: Marketing is the same as sales

Marketing Mistake 12: Marketing is the same as sales

The Marketing Mistake: Believing that a sales strategy is the same as a well-planned marketing program Fact: Marketing’s purpose is to set the foundation for sales, to design a long-term approach that supports every sales call and presentation—by qualifying leads; establishing recognition of your organization, products and services; by... read more
My iPhone can make phone calls?

My iPhone can make phone calls?

Wait, you still call people? Last week I sent well over 100 emails (slow week). I Skyped with three people, chatted with more than ten people on a variety of platforms, text messaged at least twenty people, and Facebooked and Tweeted with more people than I care to count.... read more
Ten brands we are thankful for!

Ten brands we are thankful for!

Giving thanks… In the spirit of Thanksgiving, we at Creative Company want to give thanks to some of the brands that inspire our marketing brains, AND possibly our Black Friday shopping lists. From around the globe, as well as some from right here in the Willamette Valley, here are... read more
Video in Inbound Marketing

Video in Inbound Marketing

Today I attended a webinar by HubSpot describing how to use video in your inbound marketing efforts. What IS inbound marketing, you say? Inbound marketing is any marketing effort focused on helping people find you. Rather than pushing your message out to “leads” using tools like trade shows and... read more
Creative Company takes merit for Umpqua and Linfield

Creative Company takes merit for Umpqua and Linfield

We’re happy to announce that Creative Company was nominated for two merit awards at the 6th Annual Service Industry Awards (SIAA). This accolade demonstrates recognition for work performed by Creative Company for Umpqua Bank JELD-WEN Tradition Invite and the Linfield College Travel Piece. SIAA is the only advertising awards to specifically... read more
Hey, what’s your brand story?

Hey, what’s your brand story?

A clear identity can create an emotional connection to a product, service or company. This is not strange as basically everything stems from identity, the individual as well as the artifacts have an identity both from a social and psychological point of view the identity is the core, the... read more