by Steve Donatelli | Feb 23, 2011
Brand Responsibly! Now that we’re well into February, and most of our new year’s resolutions got left behind in January, it’s time to really gain some momentum on making change this year. Amongst the personal resolutions you set for yourself in 2011, hopefully you set a few for your...
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by Steve Donatelli | Dec 23, 2010
The Marketing Mistake: Believing that a sales strategy is the same as a well-planned marketing program Fact: Marketing’s purpose is to set the foundation for sales, to design a long-term approach that supports every sales call and presentation—by qualifying leads; establishing recognition of your organization, products and services; by...
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by Steve Donatelli | Dec 7, 2010
Wait, you still call people? Last week I sent well over 100 emails (slow week). I Skyped with three people, chatted with more than ten people on a variety of platforms, text messaged at least twenty people, and Facebooked and Tweeted with more people than I care to count....
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by Steve Donatelli | Nov 24, 2010
Giving thanks… In the spirit of Thanksgiving, we at Creative Company want to give thanks to some of the brands that inspire our marketing brains, AND possibly our Black Friday shopping lists. From around the globe, as well as some from right here in the Willamette Valley, here are...
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by Steve Donatelli | Jun 10, 2009
Today I attended a webinar by HubSpot describing how to use video in your inbound marketing efforts. What IS inbound marketing, you say? Inbound marketing is any marketing effort focused on helping people find you. Rather than pushing your message out to “leads” using tools like trade shows and...
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by Steve Donatelli | Jan 30, 2009
We’re happy to announce that Creative Company was nominated for two merit awards at the 6th Annual Service Industry Awards (SIAA). This accolade demonstrates recognition for work performed by Creative Company for Umpqua Bank JELD-WEN Tradition Invite and the Linfield College Travel Piece. SIAA is the only advertising awards to specifically...
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by Steve Donatelli | Oct 26, 2008
A clear identity can create an emotional connection to a product, service or company. This is not strange as basically everything stems from identity, the individual as well as the artifacts have an identity both from a social and psychological point of view the identity is the core, the...
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