Brand positioning is critical to marketing success
Brand positioning is visual, verbal and conceptual. Your brand’s attitude, style and tone must be chosen to portray your positioning quickly to the right audiences. Don’t waste your time and money on branding without first defining your positioning. Brand design without brand positioning is foolish Positioning is the art... read more
Is it time to rebrand? Four economic reasons
Four economic reasons it’s time to rebrand or repackage The economy is moving again. Marketing continues to transform. We’re hearing “I need to update my marketing” or “It’s time to rebrand.” People—your buyers and consumers—want new, fresh, up-to-date. It could be time to rebrand to grab more attention. When... read more
Logo redesign is not brand redesign
Brand redesign is visual and verbal Yup. Just redesigning the logo–whether simply updating fonts and colors or a complete logo redesign–is not brand redesign. Just slapping that logo redesign on everything isn’t a rebrand. Why? It’s incomplete. And it won’t have the impact you want. A brand is the... read more
Messaging hierarchy leads audiences through your content: 7
Brand Responsibly Manifesto: 7 The goal of a strong brand is quick recognition and concise messages to motivate your target audiences. With established messaging, organized in a clear messaging hierarchy to support a strong identity design, the verbal and visual brand are defined. Positioning is expressed through messaging Positioning is... read more
Why rebrand now? To seize your future …
Rebrand to meet demand … ditch the past I talked with a friend and long-time business owner about our businesses. We’ve both done essentially the same thing for 40 years. Yet what we do and how we do it has transformed. Reach today’s audiences and what they need now My... read more
What does rebranding mean?
Rebranding means something different to each person you ask Rebranding is one of those squishy, confusing terms that means something different to nearly anyone you ask. What does rebranding mean? Here’s my take, to clear up the confusion. In response to an email I sent out titled, “Ditch the... read more
Make your brand new again with a brand refresh
A brand refresh updates your brand identity system When you’ve realized your brand identity is out-of-date, out-of-touch with what your audiences expect, you might consider a brand new look. Yet a complete rebrand can be a major undertaking. There is another option. If your current brand identity design has... read more
Popular Articles
We create brands that demand attention, inspire response and voice a story worth sharing.