Optimize My Brand

Strategy, tactics, ideas and tips from Creative Company.

Rebranding for today’s audiences

Rebranding for today’s audiences

Rebranding helps you redefine who you are Many companies are reviewing their brand identity, company name and overall marketing strategy for the new year. Why? Positioning and perception. How you’re positioned in your market and your category is defined by your brand. Perception is reality–is your organization recognized for... read more
Rebranding checklist to guide your program

Rebranding checklist to guide your program

You’ve decided. It’s time to rebrand … now what? Great work! You’re past one of the hardest parts: committing to a rebrand. You’ve recognized your current brand program isn’t working and it’s time for a change. It’s a big change. Letting go of what has worked in the past to shift to... read more
Brand architecture — planning for a family of brands

Brand architecture — planning for a family of brands

Multiple brands in your portfolio — should they be separate or relate? We’re often asked this question — should our sub-brands be distinctive from one another or relate to each other? They can relate visually, with a similar identity system, or use a standardized naming structure, or a color... read more
Brand messaging — more powerful than design

Brand messaging — more powerful than design

Brand messaging is the verbal brand Brand identity design is important. We all recognize the Starbucks or Apple logo, the UPS symbol and FedEx. But once you achieve recognition, what’s next? Brand messaging. Think about it. Design first, then story. And a call to action. Today we all want... read more
An optimized brand = good marketing to support a sale

An optimized brand = good marketing to support a sale

An optimized brand is targeted, clear and direct You can build a brand with great content, outstanding design and lots of visibility supported with ad campaigns, packaging, an online presence, provide valuable content, create a positive experience … and more. Yet the end game is to engage the interested... read more
Your website is a “point of choice”… why?

Your website is a “point of choice”… why?

Your website is where people start If someone is referred to your company, what do they do first? Look you up online. Where do your target audiences look for information on the goods and services you offer? The internet. Your website is a point of choice because 1) audiences... read more