Provide easy-to-use tools for brand adoption: 8
Brand Responsibly Manifesto: 8 Branding is so much more than a logo and a set of colors. Branding is about experiences with the organization, its products and services, its people and its communications. A poor brand experience can happen anywhere. Internal brand adoption — training on the brand and... read more
An internal brand program builds power: 6
Brand Responsibly Manifesto: 6 A brand is embodied and built by experiences. And who creates those experiences? Your employees, staff and representatives. The people who interact with your target audiences are the ones who will bring your brand to life and support its integrity. A rebrand is more than... read more
Brand Refresh: Even Google does it!
It’s tough to imagine why a company the size of Google, with the reputation of Google, would refresh their brand. The Google logo is recognized globally. Why would a well-known company do a brand refresh? Simple. As audience habits and expectations evolve, so must their brand. What is a brand... read more
Brand messaging is more important than the logo
Brand messaging is your verbal brand Your brand is both visual and verbal. Once design has established the look and style, it’s the message that will clarify your positioning and articulate your value to your target audiences. Whether building a brand from the beginning, or refreshing an existing brand,... read more
Brand build for the new year, are you ready?
The new year is nearly here. Is your marketing ready? This year is nearly done. Have you seen the changes? Economic recovery. New opportunities. More demand for what you offer. (we have) Yet when you think about your marketing program, are you frustrated? Excited? Just trying to keep up? Hang on... read more
Are company logos worth the investment?
Company logos take time to create … are they worth it? Yes they are. You already know the logo is not the brand, right? Then how important is a good logo design to building a strong company brand? Very. We view company logos as the thumbprints of each company... read more
Create a logo that establishes your brand identity
Create a logo to anchor your brand and reflect your positioning Think of your logo design as the thumbprint of your brand. When you create a logo, it’s the first step to building a brand. A brand is visual and verbal. Those elements work together to create recognition and... read more
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