Optimize My Brand

Strategy, tactics, ideas and tips from Creative Company.

Provide easy-to-use tools for brand adoption: 8

Provide easy-to-use tools for brand adoption: 8

Brand Responsibly Manifesto: 8 Branding is so much more than a logo and a set of colors. Branding is about experiences with the organization, its products and services, its people and its communications. A poor brand experience can happen anywhere. Internal brand adoption — training on the brand and... read more
An internal brand program builds power: 6

An internal brand program builds power: 6

Brand Responsibly Manifesto: 6 A brand is embodied and built by experiences. And who creates those experiences? Your employees, staff and representatives. The people who interact with your target audiences are the ones who will bring your brand to life and support its integrity. A rebrand is more than... read more
Brand messaging is more important than the logo

Brand messaging is more important than the logo

Brand messaging is your verbal brand Your brand is both visual and verbal. Once design has established the look and style, it’s the message that will clarify your positioning and articulate your value to your target audiences. Whether building a brand from the beginning, or refreshing an existing brand,... read more
Brand build for the new year, are you ready?

Brand build for the new year, are you ready?

The new year is nearly here. Is your marketing ready? This year is nearly done. Have you seen the changes? Economic recovery. New opportunities. More demand for what you offer. (we have) Yet when you think about your marketing program, are you frustrated? Excited? Just trying to keep up? Hang on... read more
Are company logos worth the investment?

Are company logos worth the investment?

Company logos take time to create … are they worth it?  Yes they are. You already know the logo is not the brand, right? Then how important is a good logo design to building a strong company brand? Very. We view company logos as the thumbprints of each company... read more
Brand message: Quality is … ?

Brand message: Quality is … ?

Is your brand message: “Quality is what we deliver” … Or something similar? Think again. Everyone says they offer “quality” … but what does that really mean to the customer or client? The word “quality” is used in too many ways in so many applications for a huge range... read more