Optimize My Brand

Strategy, tactics, ideas and tips from Creative Company.

Create a brand to build your marketing results

Create a brand to build your marketing results

A brand takes time to build. And it will transform your marketing results. When you’re planning a marketing program, no matter who your target audience is or what you’re offering, a brand will build marketing results. An integrated brand build marketing strategy requires focus, deep thinking and attention on... read more
Business names … keep the old or create newly?

Business names … keep the old or create newly?

What’s in a business name? Plenty! As a company grows and evolves, business conditions change and target markets shift, new business names may be considered. It might be time to refocus, to abandon out-of-date language, or to simplify and streamline. You’ve probably noticed changes in business names … whether... read more
Local branding done right

Local branding done right

Dutch Bros. Coffee does local branding brilliantly. I’m a fan! They’ve built their brand where it counts. Visibility from the road, fast drive-through with energetic and happy service, and the familiar–and recognizable blue lid. Not just a lid though, a lid with a message. Although I confess I don’t... read more
Keep the power of print in your marketing

Keep the power of print in your marketing

Print is not dead, it’s alive and well. Joe Pulizzi, founder at Content Marketing Institute, offered his opinion in a LinkedIn post: “While I would not want to be in the broad-based, horizontal print game (ala USA Today), highly niche, highly targeted publications are flourishing as a marketing tool.” Here’s... read more
Is your brand mobile-friendly? 14

Is your brand mobile-friendly? 14

Brand Responsibly Manifesto: 14 Mobile is where we’re growing. There’s no doubt mobile technology has accelerated. More versions of smartphones are being introduced constantly and tablets are proliferating. It’s hard to go a day without seeing or hearing what the next great device is and what it can do.... read more
Today success starts with your online brand

Today success starts with your online brand

The web is now the center of your marketing and your online brand When I started in the marketing and design business more than 30 years ago, we worked with typewriters, drawing boards, rubber cement, X-acto knives and rapidograph pens. Our long and complicated process involved sending out for... read more
5 reasons to restage your brand

5 reasons to restage your brand

What is a brand restage? Let’s look first at options. A brand refresh updates the current design elements. A rebrand transforms the current identity system into something new. Either way it’s a brand restage to launch the new look. Your situation and your goals will decide the best option... read more