Optimize My Brand

Strategy, tactics, ideas and tips from Creative Company.

Inbound marketing connects online: 13

Inbound marketing connects online: 13

Brand Responsibly Manifesto: 13 What is all this talk about inbound marketing? Is inbound marketing the same as content marketing? And why is it so much more effective than traditional or “outbound” marketing? When your audiences are looking for what you offer, where are they looking? Most people start... read more
Get a higher marketing ROI from your points of choice: 12

Get a higher marketing ROI from your points of choice: 12

Brand Responsibly Manifesto: 12 Your audiences are bombarded daily by ideas, messages, advertising, visual clutter and a profusion of information. Your audiences are overwhelmed and frequently have a tough time making a decision. That’s why the concept of “point of choice” is essential to building a marketing program that... read more
Create the visual and verbal brand: 9

Create the visual and verbal brand: 9

Brand Responsibly Manifesto: 9 A brand is made up of experiences–what people see, hear and read–whether online or offline. As communication channels continue to splinter and new choices emerge, managing brand consistency is even more challenging. Manage how your brand is seen, heard and read In a culture overwhelmed with... read more
Brand positioning is messaging and identity: 5

Brand positioning is messaging and identity: 5

Brand Responsibly Manifesto: 5 Strategic definition describes current perceptions, audiences, and communication channels. It directs well-crafted messages and a bold identity to express the brand’s positioning. That positioning is recognized through messaging and identity. Positioning is the visual and verbal brand The concept of positioning was introduced in the... read more
Three reasons to invest in your brand

Three reasons to invest in your brand

Why invest in a brand? For a few very good business reasons: Break through the chaos; add perceived value; add power to all marketing and generate ongoing response from specific target audiences. Three solid reasons to build a brand One: Too many choices We are a society inundated with... read more