Optimize My Brand

Strategy, tactics, ideas and tips from Creative Company.

Branding essentials: Tune your website for business

Branding essentials: Tune your website for business

Business websites must fit your brand and deliver the goods If someone is referred to your company, what do they do first? Look you up online. Where do your customers/clients/prospects look for information on the goods and services you offer? The internet. A website is essential to anyone in... read more
Good branding = good communications

Good branding = good communications

We live in an overwhelmed, time-starved society. Communications and websites are “glance and scan” and ideas are absorbed in sound bites. No one reads the detail, only the headlines. First impressions are the only impressions. In an environment where hundreds of communications are all battling for attention, all trying... read more
Personas create audience definition

Personas create audience definition

Repeat after me. “I am not my target audience.” In most cases, you are not your target audience. They are not the same age as you, or from the same socioeconomic background, the same ethnic background, the same education level and in some cases not even the same gender.... read more
From your audience’s point of view

From your audience’s point of view

What’s your message? I had a conversation with a small business person the other day, who had proudly announced in graphics on the side of her car that she was part of the “XYZ performance team” at a real estate company. The name and logo of the real estate... read more
Our Manifesto: Brand Responsibly

Our Manifesto: Brand Responsibly

Brand Responsibly! Now that we’re well into February, and most of our new year’s resolutions got left behind in January, it’s time to really gain some momentum on making change this year. Amongst the personal resolutions you set for yourself in 2011, hopefully you set a few for your... read more
Marketing Mistake 12: Marketing is the same as sales

Marketing Mistake 12: Marketing is the same as sales

The Marketing Mistake: Believing that a sales strategy is the same as a well-planned marketing program Fact: Marketing’s purpose is to set the foundation for sales, to design a long-term approach that supports every sales call and presentation—by qualifying leads; establishing recognition of your organization, products and services; by... read more
Employees Build Brands

Employees Build Brands

Employee investment builds brands A compelling article by William Arruda on brandchannel.com that focuses on how employees build brands brought out a number of good points. In our work with clients we have seen extraordinary results when staff members align with and embrace the brand message and context. You... read more