Optimize My Brand

Strategy, tactics, ideas and tips from Creative Company.

A new name for fresh optimization

A new name for fresh optimization

Brand optimization and online optimization can go hand-in-hand Developing a new name for a company can often be a catalyst for growth. It can provide the vehicle to make a statement about the organization, moving forward into the future and reaching a new level of capabilities. When we’ve renamed... read more
3 awards for financial marketing tools

3 awards for financial marketing tools

Creative Company Earns 3 National Awards for financial marketing tools February 2012: Creative Company has earned three Service Industry Advertising Awards for financial marketing materials created for Church Extension Plan. The award-winning mailer, gift bag and brochure were developed for a national conference and to bring in investors. The... read more
Brand refresh: When audiences say “tell me more!”

Brand refresh: When audiences say “tell me more!”

Messaging that connects As the economy evolves, businesses are deciding how to improve how they’re perceived. You know the keys to marketing success are 1) know your target audiences and 2) a clear, focused message that leaves people saying “tell me more!” Often we’re so close to our own businesses... read more
When a wow rebrand energizes your people

When a wow rebrand energizes your people

Results from a rebrand … beyond the expected As we have created more and more brand programs, from refreshing an existing corporate identity to doing a “bust out the big guns” re-creation of a company’s persona, we have realized an interesting — and very positive — result that is... read more
Creative Company expands NYSAC and AOC brand

Creative Company expands NYSAC and AOC brand

New York State Association of Counties and Association of Oregon Counties see an expanded brand system and new look for communications MCMINNVILLE, OR: Creative Company expanded the brand identity system for two government associations, the New York State Association of Counties (NYSAC) and the Association of Oregon Counties (AOC).... read more
Creative Company earns international recognition

Creative Company earns international recognition

News release: Creative Company earns a bronze Summit International Award MCMINNVILLE, OR: Creative Company, Inc. is a bronze award winner in the 2011 Summit Creative Awards® competition. The award is for Creative Company’s holiday self promotion, a series of four letterpress-printed drink coasters. An international panel of judges chose... read more