Optimize My Brand

Strategy, tactics, ideas and tips from Creative Company.

Video in Inbound Marketing

Video in Inbound Marketing

Today I attended a webinar by HubSpot describing how to use video in your inbound marketing efforts. What IS inbound marketing, you say? Inbound marketing is any marketing effort focused on helping people find you. Rather than pushing your message out to “leads” using tools like trade shows and... read more

Marketing Mistake #10: Student recruitment isn’t marketing

Fact: An effective and integrated student recruitment program is based on the foundational principles of good marketing … understanding your audiences; communicating benefits and distinguishing features; integrating all communications for a consistent look and feel; and creating a clear and compelling reason that will generate response by the right... read more