Why is packaging an important “point of choice”?
Drive response when you build your brand at the point of choice A point of choice is the place where a buyer will take action. In the store, packaging is an important point of choice. What action moves a buyer to the next step in the buying process? That... read more
Creative marketing concepts are visual and verbal
Creative marketing concepts drive response Action, lots of action. (No napping.) Isn’t that what you expect from your marketing? People to respond–call, refer, click-through, share the story. All great responses. The best, of course, is “yes, I want to buy!” Lots of people claim they’re “creative.” And there are plenty... read more
Message strategy guides brand perception
Message strategy or messaging hierarchy–overview vs. specifics Message strategy, positioning, brand messaging, messaging hierarchy are all foundations of effective marketing. But where do you start? What’s a message strategy vs. messaging hierarchy? Let me clarify for you. Messaging is your verbal brand When it’s time to assess your brand... read more
Marketing design … where to start
Well designed marketing reaches the right people at their point of choice The world of marketing planning and strategy has shifted dramatically since online has become the dominant place to build your brand. When it’s time to begin your marketing design, where do you start? No matter which industry... read more
What is copywriting for marketing?
Today’s copywriting is shorter, active, specific and actionable If you’ve been wondering, “what is good copywriting?” we have some advice. Whether you begin with a sharpened pencil, your favorite pen or fingers on a keyboard, start with these tips in mind. First, always consider your audience. To answer, “what is... read more
Marketing guru or marketing expert?
Marketing guru, marketing expert, marketing coach or marketing mentor? Who are you looking for? Web designers are online marketers. Graphic designers are creative marketers. Social media marketers are digital marketing experts. It can be tough to wade through the massive mess of marketing advice to find the right marketing... read more
Social media marketing services: 5 Qs to find the right fit
“Okay, that’s it. I don’t have time for this social media stuff. I need social media marketing services… Stat!” I get the frustration. I do. But don’t waste your money on Joe Social Media Marketer. Hiring a social media marketer can either end up a strategic marketing investment… Or it... read more
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