3 social marketing ideas: Put social media to work
Ready to tackle social marketing but not sure where to start? Or maybe you’re already in the social media game but it isn’t working… You need new social marketing ideas, a new perspective. Either way, you aren’t alone. There’s a ton of information out there about social media marketing, from best... read more
Website redesign, start with your audience
What are they looking for? If you’ve read our blog, you know we advocate putting your website at the heart of your marketing. This is true for nearly any organization. Your website is your front door, the first glimpse, the introduction that sets the stage for who you are... read more
Which marketing concept is best? 6 questions to answer
Today’s marketing world is filled with ideas, options, push-the-envelope-ideas, more-creative-than-the-other-guy campaigns. So what’s the right marketing concept for your organization? Let’s define first: What’s a marketing concept? According to NetMBA: The marketing concept is the philosophy that firms should analyze the needs of their customers and then make decisions to... read more
Marketing objectives for the new year, ready?
Another new year around the corner How did that happen so fast? Do you feel like the year didn’t just fly by, it sonic boomed into the future? That’s how I feel. So many changes. Trial and error. Simplified and streamlined. New clients. Great results. Now, to the future. To... read more
Effective communication strategies: 5 essentials
Effective communication strategies are essential to marketing success. Choose style, tone and medium to reflect both your brand and the audiences you must reach. The strategies summarized below are based on extensive research into how people respond, what they’ll click on or how online traffic has increased. In the... read more
Marketing to Millennials: Brand Loyalty
There are brands I love. And there are brands I buy from. You may be surprised to find that the two are not mutually exclusive. I love E.L.F. makeup. Their goals and ethics speak to me. Their prices are unbeatable. They don’t do a lot of traditional advertising. The... read more
Marketing to Millennials: The Attention Deficit Generation
Kids these days don’t pay attention to anything… Okay… But when did kids pay attention? Either way, this notion of attention deficiency has followed the Millennial generation out of childhood. The claim: the Millennial attention span is low, they don’t read, and are multitasking addicts. As a Millennial I feel like these... read more
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