Optimize My Brand

Strategy, tactics, ideas and tips from Creative Company.

Website redesign, start with your audience

Website redesign, start with your audience

What are they looking for? If you’ve read our blog, you know we advocate putting your website at the heart of your marketing. This is true for nearly any organization. Your website is your front door, the first glimpse, the introduction that sets the stage for who you are... read more
Which marketing concept is best? 6 questions to answer

Which marketing concept is best? 6 questions to answer

Today’s marketing world is filled with ideas, options, push-the-envelope-ideas, more-creative-than-the-other-guy campaigns. So what’s the right marketing concept for your organization? Let’s define first: What’s a marketing concept? According to NetMBA: The marketing concept is the philosophy that firms should analyze the needs of their customers and then make decisions to... read more
Marketing objectives for the new year, ready?

Marketing objectives for the new year, ready?

Another new year around the corner How did that happen so fast? Do you feel like the year didn’t just fly by, it sonic boomed into the future? That’s how I feel. So many changes. Trial and error. Simplified and streamlined. New clients. Great results. Now, to the future. To... read more
Effective communication strategies: 5 essentials

Effective communication strategies: 5 essentials

Effective communication strategies are essential to marketing success. Choose style, tone and medium to reflect both your brand and the audiences you must reach. The strategies summarized below are based on extensive research into how people respond, what they’ll click on or how online traffic has increased. In the... read more
Marketing to Millennials: We aren’t all Digital Natives

Marketing to Millennials: We aren’t all Digital Natives

Millennials are Digital Natives they say… Read a “Marketing to Millennials” article and I can almost guarantee that somewhere in that article is “Millennials are digital natives.” From that claim, marketing recommendations are made. Welp, I’m here to burst your bubble: We aren’t all digital natives. In fact, I’m not sure many... read more