Marketing to Millennials: A Millennial Speaks Up
I’m sure, like me, you have read countless articles about Marketing and Millennials. Maybe it was a “Do’s and Don’ts” article or a “How to,” or my personal favorite “5 Tips For…” But have you ever wondered where their information came from? When I see these articles I’m always plagued by... read more
What is point of choice marketing?
Get more from a limited marketing budget Identifying the points of choice helps us create more impact from each client’s branding and marketing program. Point of Choice – Get a bigger return from your marketing investment As a business person, you know it’s important to build your brand by marketing... read more
Creative marketing drives success
You know marketing is essential in business–whether you’re a non-profit, educational institution, in manufacturing, consumer services or retail. But what happens when you add a creative edge–add inspiration and insight to get truly creative marketing? Creative marketing pushes the boundaries of standard marketing formulas. The thinking, words and visuals stretch... read more
Write well and prosper: 8 tips
Content marketing, the term applied to today’s information-rich, education-focused marketing process, requires clear, concise and appealing copywriting. Here are 8 tips to help you write well for marketing … and prosper. Although I’ve been creating content for marketing for many years, only in the last three years have the... read more
Inbound vs. outbound marketing–attracting vs. shouting
Are you shouting to be heard, instead of attracting those who want what you offer? Inbound vs outbound marketing, which strategy is right? Advertising in all of its forms is based on one premise … “hey, look at me!” Of course, smart advertisers will place ads where they expect... read more
Your positioning statement guides your marketing
Positioning statement–the anchor for your messaging Although it seems like it should be simple to define what you do and offer in one statement, it’s not. Creating a positioning statement that guides your messaging hierarchy requires discipline, insight, a focus on your audiences, an understanding of what makes you... read more
Marketing concepts that boost business
The right marketing concepts will inspire response and boost sales Marketing concepts, the ideas behind the strategies that work, can make or break business. It takes deep thinking and a bit of digging to come up with the right concept. But wow … when it works! When searching online... read more
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