Optimize My Brand

Strategy, tactics, ideas and tips from Creative Company.

Marketing to Millennials: A Millennial Speaks Up

Marketing to Millennials: A Millennial Speaks Up

I’m sure, like me, you have read countless articles about Marketing and Millennials. Maybe it was a “Do’s and Don’ts” article or a “How to,” or my personal favorite “5 Tips For…” But have you ever wondered where their information came from? When I see these articles I’m always plagued by... read more
What is point of choice marketing?

What is point of choice marketing?

Get more from a limited marketing budget Identifying the points of choice helps us create more impact from each client’s branding and marketing program. Point of Choice – Get a bigger return from your marketing investment As a business person, you know it’s important to build your brand by marketing... read more
Creative marketing drives success

Creative marketing drives success

You know marketing is essential in business–whether you’re a non-profit, educational institution, in manufacturing, consumer services or retail. But what happens when you add a creative edge–add inspiration and insight to get truly creative marketing? Creative marketing pushes the boundaries of standard marketing formulas. The thinking, words and visuals stretch... read more
Write well and prosper: 8 tips

Write well and prosper: 8 tips

Content marketing, the term applied to today’s information-rich, education-focused marketing process, requires clear, concise and appealing copywriting. Here are 8 tips to help you write well for marketing … and prosper. Although I’ve been creating content for marketing for many years, only in the last three years have the... read more
Your positioning statement guides your marketing

Your positioning statement guides your marketing

Positioning statement–the anchor for your messaging Although it seems like it should be simple to define what you do and offer in one statement, it’s not. Creating a positioning statement that guides your messaging hierarchy requires discipline, insight, a focus on your audiences, an understanding of what makes you... read more
Marketing concepts that boost business

Marketing concepts that boost business

The right marketing concepts will inspire response and boost sales Marketing concepts, the ideas behind the strategies that work, can make or break business. It takes deep thinking and a bit of digging to come up with the right concept. But wow … when it works! When searching online... read more
Marketing ideas for today’s audiences

Marketing ideas for today’s audiences

Marketing ideas to reach and motivate your audiences today Today’s marketing can be overwhelming and confusing. A few decades ago you could choose from print advertising, direct mail or perhaps TV or radio spots, depending on who your audiences were. Now the choices for communication have splintered and exploded.... read more