Marketing strategies that drive response
Anyone in business must market. Yet which marketing strategies are the best choice? What will deliver the most response from your audiences? How do you get the biggest return on your investment? There are so many choices these days, it’s important to narrow your focus and not spread your... read more
Inbound vs. outbound marketing: do both
Today’s marketing must integrate both inbound and outbound strategies Why? Because today’s audiences still see ads, billboards, fleet graphics, brochures and mailers (all outbound marketing tactics). Yet most people also start their search for answers, products, ideas, solutions, ratings and more online, where inbound marketing thrives. Quick review: Outbound marketing... read more
Essential marketing questions: No. 5 of 5
Your target audience has plenty of options when they’re deciding to buy or not. This series of essential marketing questions will help you focus your marketing for today’s environment, today’s target audiences, and how they choose. We’re not addressing marketing process. Or technology options. Or even flow and sequence... read more
Essential marketing questions: No. 4 of 5
Brand management ensures your audiences “get” the brand, no matter where they connect. The fourth essential marketing question will guide brand management … 4. Can they easily see “what’s in it for me?” Question four follows these three essential marketing questions: 1. If someone is looking for what you... read more
Today’s marketing mix is different
The traditional marketing mix is Price, Place, Promotion, Product In traditional marketing models, business schools and textbooks, the marketing mix is the 4 Ps shown above. If you look up “marketing mix” online, you might find: When marketing their products firms need to create a successful mix of: the... read more
Essential marketing questions: No. 3 of 5
We began our review of new marketing ideas with (1) If someone is looking for what you offer, where are they looking? Followed by (2) If they find you, what will they see? Now … (3) Will you stand out in 3? 3 what? Seconds of course. We live... read more
Essential marketing questions: No. 2 of 5
Five essential marketing questions to transform your marketing results. We started with #1–If someone is looking for what you offer, where are they looking? We continue with #2 … Have you created memorable branding? Do you stand out? Instead of being one of many, indistinguishable in a school of... read more
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We create brands that demand attention, inspire response and voice a story worth sharing.