Optimize My Brand

Strategy, tactics, ideas and tips from Creative Company.

Essential marketing questions: No. 1 of 5

Essential marketing questions: No. 1 of 5

Here are five essential marketing questions to ask yourself. The answers will transform your marketing strategy and results. We begin with… There is an ocean of choices out there. People have too many choices. For you to market effectively, you must understand why they are looking, what they’re looking... read more
Post-recession marketing success, are you ready?

Post-recession marketing success, are you ready?

What’s the new normal? Is your post-recession marketing ready to ramp up? My friends at Kennedy Global make three excellent points for your organization and your marketing program (slightly edited below) … we offer our own post-recession marketing and branding insights, too. (Thanks Alice and Kurt for a great... read more
The Millennials are coming … but wait, they’re here!

The Millennials are coming … but wait, they’re here!

This audience requires new marketing strategies … Millennial marketing is here and now Generation Y, numbering 80 million young people born beginning in the mid-1980s, is already shifting how we communicate, how we work together, expectations for work/life balance, career building … and marketing. Millennial marketing requires a new... read more
Social media marketing isn’t always the right strategy

Social media marketing isn’t always the right strategy

Brand Responsibly Manifesto: 15 Choosing a social media marketing strategy can be stressful. You can’t deny the media buzz, ongoing hype and explosive statistics of the world of social media marketing. Facebook passes a billion users worldwide. Tumblr is absorbed by Yahoo. Instagram is bought by Facebook because today... read more
What is inbound marketing? How is it different?

What is inbound marketing? How is it different?

Inbound marketing connects with people who are already searching Inbound marketing is the opposite of outbound or interruptive marketing. It’s designed to reach people who are already looking for what you offer. And where do most people search for information, products or services these days? Online. Let’s back up... read more
Better marketing = bigger sales, part 2

Better marketing = bigger sales, part 2

They’re asking “what’s in it for me?” You know it’s always easier to sell when your prospect is already looking for what you offer. When they’re interested, even when they’ve already done some research, they’re more open to hearing your story and making a decision. Great marketing is about... read more
Better marketing = bigger sales, part 1

Better marketing = bigger sales, part 1

Business owners are frustrated In presentations I have done on “Better Marketing = Bigger Sales,” I find small and medium business owners, whether business to business (b-to-b), consumer services, retail or professional services are all flummoxed by today’s rapidly changing marketing channels.They’re frustrated and confused. They want to know... read more
Do stealth applicants understand what you stand for?

Do stealth applicants understand what you stand for?

Student recruitment challenges: Part 2 In the last ten years, many higher education institutions have gone through an elaborate, lengthy and often expensive rebranding process. On-campus interviews, surveys of current students, faculty, staff and alums have all been conducted to determine the key ideas that differentiate this school from... read more