Optimize My Brand

Strategy, tactics, ideas and tips from Creative Company.

Stealth applicants are a lost opportunity

Stealth applicants are a lost opportunity

Student recruitment challenges: Part 1 We hear many colleges and universities commenting on the number of stealth applicants they’re seeing each year, and how that number is growing. Some colleges and universities note 25% to 30%, or even more, of applicants can be designated “stealth.” These potential students haven’t... read more
Top costs for B2B marketing

Top costs for B2B marketing

Trade Shows cited as Top Marketing Cost for B2B From a recent Ad-ology blog, Kathy Crosett in her February 23, 2012 post noted virtual trade shows appear to be surpassing traditional trade shows for B2B marketing. Why? To cut costs. “But a new study points to a healthy return... read more
The Generation Gap and your marketing strategy

The Generation Gap and your marketing strategy

Who is your target audience? With four distinct generations to reach, understanding how your audience connects and what they expect is more important than ever. Defining your audiences is one of the first steps in creating an optimized brand. You can’t plan your program from the point of choice... read more

Chief Marketing Officers face four key challenges

Marketing leaders challenged by changes to traditional marketing methods A recent article on Michael Gass’ blog, Fuel Lines, cites an IBM study of more than 1,700 chief marketing officers (CMOs). The changing marketing landscape and the need to make fundamental changes to traditional marketing methods is top of mind... read more
Mobile marketing will grow in 2012

Mobile marketing will grow in 2012

Got your smartphone yet? Surfing via the small screen? Many studies are showing the rapid growth of smartphones as more and more people discover the joys of having email, Web surfing, shopping and endless apps in-hand, all the time. And of course, the more we use our device, the... read more
Smartphones drive mobile marketing

Smartphones drive mobile marketing

Just when you thought  … you were getting a handle on email and electronic communications … yeah, right. New studies continue to show changing communication and consumption patterns. New technology is driving how we access information, how we communicate, where we look for information, and mobile marketing. More people,... read more
Is your audience on Facebook?

Is your audience on Facebook?

You don’t have to be on Facebook. But maybe you should be. After another conversation with a company searching for ways to get the word out about their home building services I realized again how difficult it is for business owners who are struggling to find the right way... read more