Your business in the eyes of an eReader
Have you optimized for the eReaders? A recent post from Ad-ology on eReader owners and their online behaviors shared some interesting statistics. “According to a new survey from BIGresearch, 13.2% of Adults 18+ own a BlackBerry, 11.3% own an iPhone, 9.3% own a Droid and 5.2% own an iPad.... read more
Marketing Mistake 13: Social media is the answer
The Marketing Mistake: Believing all the buzz about social media means it’s the right choice for your marketing investment Fact: While social media and its rapid growth is getting a lot of press, it is not the be-all and end-all answer for marketing. It’s a fact social media use... read more
Marketing Mistake 11: We’re Great, That’s Enough
The Marketing Mistake: Believing that doing a good job or providing an outstanding product or service is enough to grow the organization. Fact: Even if your product or service is extraordinary, you have to let people know about it. You have to market. And now it’s more important than... read more
Marketing Mistake 10: Different Generations Don’t Matter
The Marketing Mistake: Communicating from your own perspective when your target audience is from a different generation Fact: If you’re a baby boomer (aged 46 to 64) and your primary target audience is Millennials in their teens or twenties, you must understand what’s important to them and how and... read more
Online Preferences Influenced by Health Condition
Reach your Audience, learn their Health Condition 77% of individuals are now turning to online sources of information after being diagnosed with a health condition, second only to the 81% who turn to a healthcare professional. The high volume of web users searching for health and wellness information presents... read more
Marketing Mistake 9: Drop the Price to Increase Sales
The Marketing Mistake: Believing the only way to boost sales is to drop your prices Fact: Although price seems like it’s more important in a rocky economy, it’s still not the most important factor in a purchase decision. And focusing on price as a primary point of differentiation will... read more
Marketing Mistake 8: Not Focusing on Your Key Audiences
The Marketing Mistake: Not focusing your strategy, message and communication style on the audiences you need to reach. Fact: Every business must understand how to target their marketing to the right audiences in order to be successful. It’s easy to be too broad and try to be all things... read more
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