Optimize My Brand

Strategy, tactics, ideas and tips from Creative Company.

Facebook versus online, inbound marketing

Facebook versus online, inbound marketing

Facebook is a phenomenon. It’s hard to believe that the company just celebrated its 7th birthday. So, 8 years ago we had never heard of Facebook or even considered there could be that form of communication available … to connect families, find old friends, stay in touch with people... read more
Your business in the eyes of an eReader

Your business in the eyes of an eReader

Have you optimized for the eReaders? A recent post from Ad-ology on eReader owners and their online behaviors shared some interesting statistics. “According to a new survey from BIGresearch, 13.2% of Adults 18+ own a BlackBerry, 11.3% own an iPhone, 9.3% own a Droid and 5.2% own an iPad.... read more
Marketing Mistake 13: Social media is the answer

Marketing Mistake 13: Social media is the answer

The Marketing Mistake: Believing all the buzz about social media means it’s the right choice for your marketing investment Fact: While social media and its rapid growth is getting a lot of press, it is not the be-all and end-all answer for marketing. It’s a fact social media use... read more
Online Preferences Influenced by Health Condition

Online Preferences Influenced by Health Condition

Reach your Audience, learn their Health Condition 77% of individuals are now turning to online sources of information after being diagnosed with a health condition, second only to the 81% who turn to a healthcare professional. The high volume of web users searching for health and wellness information presents... read more