by Jennifer Morrow | Mar 17, 2011
Facebook is a phenomenon. It’s hard to believe that the company just celebrated its 7th birthday. So, 8 years ago we had never heard of Facebook or even considered there could be that form of communication available … to connect families, find old friends, stay in touch with people...
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by Jennifer Morrow | Mar 2, 2011
Have you optimized for the eReaders? A recent post from Ad-ology on eReader owners and their online behaviors shared some interesting statistics. “According to a new survey from BIGresearch, 13.2% of Adults 18+ own a BlackBerry, 11.3% own an iPhone, 9.3% own a Droid and 5.2% own an iPad....
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by Jennifer Morrow | Nov 24, 2010
The Marketing Mistake: Believing all the buzz about social media means it’s the right choice for your marketing investment Fact: While social media and its rapid growth is getting a lot of press, it is not the be-all and end-all answer for marketing. It’s a fact social media use...
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by Jennifer Morrow | Nov 18, 2010
The Marketing Mistake: Believing that doing a good job or providing an outstanding product or service is enough to grow the organization. Fact: Even if your product or service is extraordinary, you have to let people know about it. You have to market. And now it’s more important than...
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by Jennifer Morrow | Nov 15, 2010
The Marketing Mistake: Communicating from your own perspective when your target audience is from a different generation Fact: If you’re a baby boomer (aged 46 to 64) and your primary target audience is Millennials in their teens or twenties, you must understand what’s important to them and how and...
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by Jennifer Morrow | Nov 11, 2010
Reach your Audience, learn their Health Condition 77% of individuals are now turning to online sources of information after being diagnosed with a health condition, second only to the 81% who turn to a healthcare professional. The high volume of web users searching for health and wellness information presents...
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by Jennifer Morrow | Nov 10, 2010
The Marketing Mistake: Believing the only way to boost sales is to drop your prices Fact: Although price seems like it’s more important in a rocky economy, it’s still not the most important factor in a purchase decision. And focusing on price as a primary point of differentiation will...
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by Jennifer Morrow | Nov 3, 2010
The Marketing Mistake: Not focusing your strategy, message and communication style on the audiences you need to reach. Fact: Every business must understand how to target their marketing to the right audiences in order to be successful. It’s easy to be too broad and try to be all things...
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