Optimize My Brand

Strategy, tactics, ideas and tips from Creative Company.

Marketing Mistake 7: It Worked Before, it Should Work Now

Marketing Mistake 7: It Worked Before, it Should Work Now

The Marketing Mistake: Believing the marketing program you established five—or even ten—years ago will continue to drive inquiries and sales today. Fact: Not only have your audiences changed in the last five to ten years, but so has the world of communications. Effective marketing is directed at specific audiences,... read more
Marketing Mistake 6: Business is Down, Stop Marketing

Marketing Mistake 6: Business is Down, Stop Marketing

The Marketing Mistake: Cutting marketing investments when business is down. Fact: Marketing is muscle, not fat to be cut out as an extra expense. Without marketing you will lose credibility in the market, your audiences will forget you and sales efforts will not be supported. When sales are shrinking... read more
Marketing Mistake 5: I’m Right and They Should Know Better

Marketing Mistake 5: I’m Right and They Should Know Better

The Marketing Mistake: Believing that what you know is true matters more than what your audience thinks they know Fact: Perception is reality. And when you’re marketing, it’s not about your reality—whether that’s how you know your business works or how your product is made/grown/manufactured/packaged — it’s about what... read more
Marketing mistake #3: I’m Telling my Story my way

Marketing mistake #3: I’m Telling my Story my way

The Marketing Mistake: Describing your products and services without considering the expectations of your audiences The fact: Your audiences care much more about the benefits you or your products or services offer, not about how products are made, or the company history, or your credentials. It happens a lot.... read more
Multiple media at one time – multi-tasking!

Multiple media at one time – multi-tasking!

A report from Ad-ology summarizes a new study … “Fewer people are happy with just one form of media in front of them. Blog reports of 3-screening consumers – TV, computer, and mobile phone – abound. This fragmented attention might mean trouble for marketers who want to pitch their... read more