Marketing Mistake 6: Business is Down, Stop Marketing
The Marketing Mistake: Cutting marketing investments when business is down. Fact: Marketing is muscle, not fat to be cut out as an extra expense. Without marketing you will lose credibility in the market, your audiences will forget you and sales efforts will not be supported. When sales are shrinking... read more
Marketing Mistake 5: I’m Right and They Should Know Better
The Marketing Mistake: Believing that what you know is true matters more than what your audience thinks they know Fact: Perception is reality. And when you’re marketing, it’s not about your reality—whether that’s how you know your business works or how your product is made/grown/manufactured/packaged — it’s about what... read more
Marketing Mistake #4: I Don’t Need Keywords on my Site
The Marketing Mistake: Not making use of simple page titles, page descriptions and keywords to enhance your website. Fact: Organic Search Engine Optimization (SEO) is easy to implement and one of the most powerful (and free!) methods you can use to generate traffic on your website. Every website has... read more
Marketing mistake #3: I’m Telling my Story my way
The Marketing Mistake: Describing your products and services without considering the expectations of your audiences The fact: Your audiences care much more about the benefits you or your products or services offer, not about how products are made, or the company history, or your credentials. It happens a lot.... read more
Marketing mistake 2: Move Everything Online, Print is Dead
The Marketing Mistake: focusing your total marketing budget online and giving up print Fact: Although more than 70% of Americans are online and we all spend an increasing number of hours daily researching on the Internet, Emailing and participating in social networks such as Linkedin, Plaxo or facebook, people... read more
Marketing Mistake #1 – My logo is my brand
The mistake: Believing that adding a new logo to everything is building a brand Fact: A brand is being built by the experiences and interactions all audiences have with your organization—whether you’re managing it or not. Every interaction—whether visiting you online or in person, calling on the phone or... read more
Multiple media at one time – multi-tasking!
A report from Ad-ology summarizes a new study … “Fewer people are happy with just one form of media in front of them. Blog reports of 3-screening consumers – TV, computer, and mobile phone – abound. This fragmented attention might mean trouble for marketers who want to pitch their... read more
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