by Jennifer Morrow | Oct 28, 2010
The Marketing Mistake: Believing the marketing program you established five—or even ten—years ago will continue to drive inquiries and sales today. Fact: Not only have your audiences changed in the last five to ten years, but so has the world of communications. Effective marketing is directed at specific audiences,...
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by Jennifer Morrow | Oct 25, 2010
The Marketing Mistake: Cutting marketing investments when business is down. Fact: Marketing is muscle, not fat to be cut out as an extra expense. Without marketing you will lose credibility in the market, your audiences will forget you and sales efforts will not be supported. When sales are shrinking...
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by Jennifer Morrow | Oct 21, 2010
The Marketing Mistake: Believing that what you know is true matters more than what your audience thinks they know Fact: Perception is reality. And when you’re marketing, it’s not about your reality—whether that’s how you know your business works or how your product is made/grown/manufactured/packaged — it’s about what...
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by Jennifer Morrow | Oct 11, 2010
The Marketing Mistake: Not making use of simple page titles, page descriptions and keywords to enhance your website. Fact: Organic Search Engine Optimization (SEO) is easy to implement and one of the most powerful (and free!) methods you can use to generate traffic on your website. Every website has...
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by Jennifer Morrow | Oct 5, 2010
The Marketing Mistake: Describing your products and services without considering the expectations of your audiences The fact: Your audiences care much more about the benefits you or your products or services offer, not about how products are made, or the company history, or your credentials. It happens a lot....
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by Jennifer Morrow | Oct 5, 2010
The Marketing Mistake: focusing your total marketing budget online and giving up print Fact: Although more than 70% of Americans are online and we all spend an increasing number of hours daily researching on the Internet, Emailing and participating in social networks such as Linkedin, Plaxo or facebook, people...
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by Jennifer Morrow | Sep 17, 2010
The mistake: Believing that adding a new logo to everything is building a brand Fact: A brand is being built by the experiences and interactions all audiences have with your organization—whether you’re managing it or not. Every interaction—whether visiting you online or in person, calling on the phone or...
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by Jennifer Morrow | Sep 16, 2010
A report from Ad-ology summarizes a new study … “Fewer people are happy with just one form of media in front of them. Blog reports of 3-screening consumers – TV, computer, and mobile phone – abound. This fragmented attention might mean trouble for marketers who want to pitch their...
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