Kill the RFP, look for brand expertise
How do you find true brand expertise? You’re ready to review your marketing program. Perhaps it’s time to restage your brand to reach new markets. Or your marketing isn’t delivering response any more. Or new leadership wants a fresh look at the brand. Whatever the reason, you need a... read more
9 must-read marketing books
Favorite authors and recommended marketing books I’m often asked which marketing books I recommend, there are so many! With a proliferation of marketing choices now, it can be hard to decide how to move forward. A good book is an excellent foundation. These are just a few of my... read more
We’re all branding experts. No one is a branding expert.
It’s like any buzzword. The minute branding expert became “a thing…” Being in branding and marketing these days is both exciting and frustrating. Exciting because it is an ever growing field with more marketing channels and branding opportunities than ever before. Frustrating because with the expansion of the field... read more
Social media ideas for 2016 – Looking forward
Right now, everyone is making their social media and marketing predictions for 2016. I’m not going to do that… For a few reasons: After reading Nassim Taleb’s The Black Swan: The Impact of the Highly Improbable I’ve never looked at the word prediction the same way. Assuming you care about my predictions... read more
Graphic designers must go beyond process
The main failing of design school? In a post on FastCo Design discussing “The Main Failing of Design School,” the headline reads ” … Kids Can’t Think for Themselves.” The article digs into the proliferation of design schools and the desire of students to go into “graphics.” What do... read more
Marketing strategy, mice and bears, oh my!
I live in the country… No neighbors, surrounded by vineyards, trees, fields. It’s wonderful. You urban dwellers used to high-rise buildings, traffic noise, and neighbors a cough away may not get it. But it’s worth it for the view, the quiet and the easy breezy drive to work in... read more
Obsolete words? Or messaging options?
Choosing the right words for messaging I love words, phrases and language. It’s so important to choose the best way to communicate an idea or call to action when marketing. Messaging options can be playful, descriptive or friendly. Or … When we develop messaging hierarchy for clients … the... read more
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