Optimize My Brand

Strategy, tactics, ideas and tips from Creative Company.

9 must-read marketing books

9 must-read marketing books

Favorite authors and recommended marketing books I’m often asked which marketing books I recommend, there are so many! With a proliferation of marketing choices now, it can be hard to decide how to move forward. A good book is an excellent foundation. These are just a few of my... read more
Social media ideas for 2016 – Looking forward

Social media ideas for 2016 – Looking forward

Right now, everyone is making their social media and marketing predictions for 2016. I’m not going to do that… For a few reasons: After reading Nassim Taleb’s The Black Swan: The Impact of the Highly Improbable I’ve never looked at the word prediction the same way. Assuming you care about my predictions... read more
Graphic designers must go beyond process

Graphic designers must go beyond process

The main failing of design school? In a post on FastCo Design discussing “The Main Failing of Design School,” the headline reads  ” … Kids Can’t Think for Themselves.” The article digs into the proliferation of design schools and the desire of students to go into “graphics.” What do... read more
Marketing message: stop with the “needs”!

Marketing message: stop with the “needs”!

Craft a marketing message that makes sense. “Needs” is not what people are looking for! Say it in a husky, breathy voice and roll your eyes … “do you have needs?” Oh yeah, I have automotive needs, and financial needs, and … fill in the blank. “Needs” is the... read more
Marketing strategy, mice and bears, oh my!

Marketing strategy, mice and bears, oh my!

I live in the country… No neighbors, surrounded by vineyards, trees, fields. It’s wonderful. You urban dwellers used to high-rise buildings, traffic noise, and neighbors a cough away may not get it. But it’s worth it for the view, the quiet and the easy breezy drive to work in... read more
Obsolete words? Or messaging options?

Obsolete words? Or messaging options?

Choosing the right words for messaging I love words, phrases and language. It’s so important to choose the best  way to communicate an idea or call to action when marketing. Messaging options can be playful, descriptive or friendly. Or … When we develop messaging hierarchy for clients … the... read more
Post-recession marketing success, are you ready?

Post-recession marketing success, are you ready?

What’s the new normal? Is your post-recession marketing ready to ramp up? My friends at Kennedy Global make three excellent points for your organization and your marketing program (slightly edited below) … we offer our own post-recession marketing and branding insights, too. (Thanks Alice and Kurt for a great... read more