Optimize My Brand

Strategy, tactics, ideas and tips from Creative Company.

9 must-read marketing books

9 must-read marketing books

Favorite authors and recommended marketing books I’m asked fairly regularly which marketing books I recommend, especially by those just starting a marketing career. And with all the new options out there–from digital to inbound marketing to social media to traditional media channels, it can be hard to decide how... read more
The visual shift in social media, online brands and marketing

The visual shift in social media, online brands and marketing

Pictures generate more response The old mantra “a picture is worth a thousand words” is so true. Even more so in today’s clutter of communication channels and information overload. We’re seeing a visual shift in social media, digital marketing, and online branding. Social media studies continually note that pictures... read more
Have marketing teams reached the Capacity Ceiling?

Have marketing teams reached the Capacity Ceiling?

It’s a symptom of tight budgets and the importance of newer online tactics I have heard this over and over from clients and potential clients … how everyone in the organization is stretched thin with too much to do–whether they’re an owner, manager, marketing director or in-house communications team... read more
Recommended apps and tools for marketers

Recommended apps and tools for marketers

I confess. I’m an app junkie … for iOS. Not Android, not Windows. Just the sleek, fashionable and uber-cool iPhone and iPad. Taking that into account, here are a few ideas for really useful tools for marketers … two iPhone apps and a Word tool. Analytics – love ’em!... read more
Fire the web designers, hire the content marketers

Fire the web designers, hire the content marketers

It’s happened again, a client discovers their chosen web designer is clueless Clueless about what’s important about a website, about how to create content that the search engines look for and reward with a higher ranking. About how to get found online. Here’s the scoop … A company we’re... read more
Kill the RFP, look for brand expertise

Kill the RFP, look for brand expertise

How do you find brand expertise? You’re ready to review your marketing program. You want to restage your brand because you want to reach new markets. Or you know your marketing isn’t meeting goals any more. Or there’s new leadership who wants a fresh look at the brand. Whatever the... read more
Not everyone needs social media. Right?

Not everyone needs social media. Right?

Are your prospects really on Facebook? Do you think that Facebook just isn’t right for your company? Maybe the audience for your product isn’t looking on Facebook to buy it? These days, it seems that social media is all that marketers want to talk about. You shouldn’t feel embarrassed... read more
Why It’s Time For The Other Half To Get On Facebook

Why It’s Time For The Other Half To Get On Facebook

While half of all Americans are on Facebook, half are not. This article is for you; the other half who just have not jumped on board. If you’re in business, here are five reasons you should care about social media: >       It allows the business to engage its customers... read more