Optimize My Brand

Strategy, tactics, ideas and tips from Creative Company.

Luck of the Branded

Luck of the Branded

Seek your own pot of gold It’s the time of year when all the mischievous little shoemakers are out in force. Every leprechaun has his own pot of gold hidden somewhere, buried in a secret place or set down at the end of a rainbow. If you want to... read more
Even marketers can be iPad app junkies

Even marketers can be iPad app junkies

Apps for download, more and more! I must confess … I am an iPad app junkie. I download more apps than I can possibly use. Yet I’m still addicted to the Saturday morning exploration … as long as it’s free, what the heck, give it a try! From productivity... read more
A visit before the Brand New Year!

A visit before the Brand New Year!

Happy branding to all! ‘Twas just a few minutes before presenting the new brand, The team was nervous and wringing their hands. The logos were printed and copied with care, In hopes that all departments soon would be there. The letterhead was printed; the cards were on hold, Lest... read more
Here comes Brand-a Claus!

Here comes Brand-a Claus!

Jolly Ol’ Saint Nick is a master of brand optimization … (which is just one of the many reasons we, at Creative Company, love him). Not only are his iconic outfit and signature “Ho, ho, ho!” instantly recognizable, he has galvanized an army of brand evangelists in the form... read more
B2B Question: Is Social Media for Me?

B2B Question: Is Social Media for Me?

Not since the Internet itself, have we seen a boom like social media. Even the hype is getting hyped. In fact, in the past week I heard a speaker say if you aren’t masters of social media, then you’ve failed. On the other hand, this week a major publication... read more
“You can build a brand online.

“You can build a brand online.

You have no choice.” Cited on an agency management blog, this 2009 report from Razorfish (think nearly two years ago) makes important points … if you aren’t paying attention to your digital brand, you’re falling behind … fast. Your digital presence — website, mobile, email — is a vital... read more
Technology Bandwagons: When’s the right time to jump on?

Technology Bandwagons: When’s the right time to jump on?

More new technology being announced! On Tuesday, October 4, Apple was expected to announce the iPhone 5. (Well, we have OS 5, but it’s still an iPhone 4). Like all of Apple’s announcements, it was carried in all the media. Some pundits immediately dismissed the device, some praised it,... read more