Even marketers can be iPad app junkies
Apps for download, more and more! I must confess … I am an iPad app junkie. I download more apps than I can possibly use. Yet I’m still addicted to the Saturday morning exploration … as long as it’s free, what the heck, give it a try! From productivity... read more
A visit before the Brand New Year!
Happy branding to all! ‘Twas just a few minutes before presenting the new brand, The team was nervous and wringing their hands. The logos were printed and copied with care, In hopes that all departments soon would be there. The letterhead was printed; the cards were on hold, Lest... read more
Here comes Brand-a Claus!
Jolly Ol’ Saint Nick is a master of brand optimization … (which is just one of the many reasons we, at Creative Company, love him). Not only are his iconic outfit and signature “Ho, ho, ho!” instantly recognizable, he has galvanized an army of brand evangelists in the form... read more
Making your social media work for you is like talking to your dog
Social media strategy: Keep it simple. Make it important. Get their attention. Look them in the eye. Speak clearly. Say it again. Snacks and pats are optional, but encouraged. An old dog with new tricks The foundations of social media are simple. They’re built on thousands of years of... read more
B2B Question: Is Social Media for Me?
Not since the Internet itself, have we seen a boom like social media. Even the hype is getting hyped. In fact, in the past week I heard a speaker say if you aren’t masters of social media, then you’ve failed. On the other hand, this week a major publication... read more
“You can build a brand online.
You have no choice.” Cited on an agency management blog, this 2009 report from Razorfish (think nearly two years ago) makes important points … if you aren’t paying attention to your digital brand, you’re falling behind … fast. Your digital presence — website, mobile, email — is a vital... read more
Technology Bandwagons: When’s the right time to jump on?
More new technology being announced! On Tuesday, October 4, Apple was expected to announce the iPhone 5. (Well, we have OS 5, but it’s still an iPhone 4). Like all of Apple’s announcements, it was carried in all the media. Some pundits immediately dismissed the device, some praised it,... read more
Popular Articles
We create brands that demand attention, inspire response and voice a story worth sharing.