Social media, technology convergence … the future
Shift Happens Take a look at the fascinating presentation We know it’s all changing out there … but when we realize … Facebook is only 7 years old … the computer in my iPhone just 30 years ago would have fit into a building … in a technical career,... read more
3 new buzz words for social media
In an interview with B2B Marketing Magazine, Antonio Lucio, CMO for Visa, discussed the ways in which his organization has radically modified its approach to marketing by thinking audience first and following three key principles of social media: 1) Sharing is the new giving; 2) Participation is the new... read more
How good designers think …
An insightful review How Good Designers Think | Harvard Business Review by Simon Rucker In this post on the Harvard Business Review blog, an interesting summary of the perspective good designers and breakthrough thinkers bring to a problem. My favorite comment, pointing out how research cannot drive or inspire... read more
Is your website dead?
Many websites are dead … as in lifeless, just lying there in rigor Dead to the audience you’re trying to reach. Lifeless and bland. Dull and boring. All about you and your company. A lifeless online brochure that squeaks “we we we we.” And impossible to find in the... read more
Favorite iPad apps for marketers
Our ten (plus a few) top choices for best iPad apps for marketers We love our iPads. Not only because they’re cool, new, slick and gorgeous, but because they give us a whole new perspective on our work. We can communicate, access analytics and contribute to one another... read more
Die yellow pages die!
More books? Really? It’s about that time of year again, when the yellow page sales people start knocking on doors. Occasionally we get a client who asks us to produce an ad for them. And once again, I become infuriated. Why? There are so many reasons … There are... read more
Well done, Alaska Airlines … snafu posted on Facebook
From a computer breakdown to outstanding communication I was booked for an 8:40 pm flight from Portland to LA on Saturday, March 26. Since I had the day to myself and the weather was iffy, I was on the computer catching up … in between visits to facebook and... read more
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