Optimize My Brand

Strategy, tactics, ideas and tips from Creative Company.

Effective branding flows from the point of choice

Effective branding flows from the point of choice

by | Sep 23, 2011

Where and how do your audiences take action — to inquire, respond, meet or buy? As a business person, you know it’s a good practice to build your brand by marketing to your target audiences at their various touch points — the places where you connect with and communicate to... read more
3 new buzz words for social media

3 new buzz words for social media

by | May 2, 2011

In an interview with B2B Marketing Magazine, Antonio Lucio, CMO for Visa, discussed the ways in which his organization has radically modified its approach to marketing by thinking audience first and following three key principles of social media: 1) Sharing is the new giving; 2) Participation is the new... read more
How good designers think …

How good designers think …

by | Apr 27, 2011

An insightful review How Good Designers Think | Harvard Business Review by Simon Rucker In this post on the Harvard Business Review blog, an interesting summary of the perspective good designers and breakthrough thinkers bring to a problem. My favorite comment, pointing out how research cannot drive or inspire... read more
Is your website dead?

Is your website dead?

by | Apr 21, 2011

Many websites are dead …  as in lifeless, just lying there in rigor Dead to the audience you’re trying to reach. Lifeless and bland. Dull and boring. All about you and your company. A lifeless online brochure that squeaks “we we we we.” And impossible to find in the... read more
Favorite iPad apps for marketers

Favorite iPad apps for marketers

by | Apr 15, 2011

  Our ten (plus a few) top choices for best iPad apps for marketers We love our iPads. Not only because they’re cool, new, slick and gorgeous, but because they give us a whole new perspective on our work. We can communicate, access analytics and contribute to one another... read more
Die yellow pages die!

Die yellow pages die!

by | Apr 11, 2011

More books? Really? It’s about that time of year again, when the yellow page sales people start knocking on doors. Occasionally we get a client who asks us to produce an ad for them. And once again, I become infuriated. Why? There are so many reasons … There are... read more