Optimize My Brand

Strategy, tactics, ideas and tips from Creative Company.

“Technology alone is not enough”

“Technology alone is not enough”

3 Amazing, fantastic, magical and unbelievably simple product and brand development tips from Apple’s Steve Jobs Earlier this month the iPad 2 was released. And unless you’ve been living under a rock for the past year, the iPad has taken the post–PC, tablet market by storm in less than... read more

Stealthily branded content

Branded content we like! Branded content is one of the predicted 2011 marketing trends. And I’m not going to lie, when I first heard it I immediately thought … branded content?? That can’t be a new trend … we brand content all the time. But this approach, otherwise known... read more
My iPhone can make phone calls?

My iPhone can make phone calls?

Wait, you still call people? Last week I sent well over 100 emails (slow week). I Skyped with three people, chatted with more than ten people on a variety of platforms, text messaged at least twenty people, and Facebooked and Tweeted with more people than I care to count.... read more
Ten brands we are thankful for!

Ten brands we are thankful for!

Giving thanks… In the spirit of Thanksgiving, we at Creative Company want to give thanks to some of the brands that inspire our marketing brains, AND possibly our Black Friday shopping lists. From around the globe, as well as some from right here in the Willamette Valley, here are... read more
Yesterday is history, tomorrow is a mystery…

Yesterday is history, tomorrow is a mystery…

Today is a gift. That’s why it’s called the present. What are you doing today to ensure your business succeeds in these tough times? Many business owners or managers responsible for their company’s marketing are struggling with the proliferation of media choices, the challenges of communicating clearly and the... read more

Salem YWCA captures our Attention

700 women gather. On Tuesday, February 24, in Salem, Oregon more than 700 women gathered for the “Women Helping Women” luncheon, to support and give to the Salem YWCA. This organization is remarkable.  Under the leadership of Carol Green, this local chapter has made remarkable progress in the community.... read more