Stealthily branded content
Branded content we like! Branded content is one of the predicted 2011 marketing trends. And I’m not going to lie, when I first heard it I immediately thought … branded content?? That can’t be a new trend … we brand content all the time. But this approach, otherwise known... read more
My iPhone can make phone calls?
Wait, you still call people? Last week I sent well over 100 emails (slow week). I Skyped with three people, chatted with more than ten people on a variety of platforms, text messaged at least twenty people, and Facebooked and Tweeted with more people than I care to count.... read more
Ten brands we are thankful for!
Giving thanks… In the spirit of Thanksgiving, we at Creative Company want to give thanks to some of the brands that inspire our marketing brains, AND possibly our Black Friday shopping lists. From around the globe, as well as some from right here in the Willamette Valley, here are... read more
Messaging that’s inspired … Apple vs. Blackberry
Messaging makes the Brand No one will disagree that Steve Jobs is a brilliant communicator and marketer. It takes living a brand at the cellular level to create the kind of following … and the kind of business … that Apple commands and is. His focus on simplicity, clarity... read more
Yesterday is history, tomorrow is a mystery…
Today is a gift. That’s why it’s called the present. What are you doing today to ensure your business succeeds in these tough times? Many business owners or managers responsible for their company’s marketing are struggling with the proliferation of media choices, the challenges of communicating clearly and the... read more
Do we need another iPhone ??—Rumors abound about Apple at the WWDC on Monday
World Wide Developers Conference As usual, the company is tight-lipped – which, as always, just adds to the frenzy. That, of course, is the way they like it and the way we always play it. At least we all have our roles down pat! Unsurprisingly, this year’s rumors center... read moreSalem YWCA captures our Attention
700 women gather. On Tuesday, February 24, in Salem, Oregon more than 700 women gathered for the “Women Helping Women” luncheon, to support and give to the Salem YWCA. This organization is remarkable. Under the leadership of Carol Green, this local chapter has made remarkable progress in the community.... read more
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