Optimize My Brand

Strategy, tactics, ideas and tips from Creative Company.

Brands we Love

by Jennifer Morrow | Oct 29, 2008

The concept of branding is still pretty mushy for a lot of people … is it a great logo? Is it using consistent colors? Is it making sure the central message is clear? Is it making sure there’s a great tag line? So perhaps if we take a look... read more

Hey, what’s your brand story?

by Steve Donatelli | Oct 26, 2008

A clear identity can create an emotional connection to a product, service or company. This is not strange as basically everything stems from identity, the individual as well as the artifacts have an identity both from a social and psychological point of view the identity is the core, the... read more