5 Easy Steps to Create Facebook Graphics in PowerPoint
Create new Facebook graphics often to refresh your cover photo and message. You’ll keep the Likes coming. Analytics have shown people respond more to pictures than text in social media. That means more likes. More shares. More comments. And a stronger social media brand. When you create fresh Facebook graphics... read more
Website evaluation: get more visitors
A website evaluation will improve response and results Your website is a constantly evolving element of your marketing. Regular updates and review will ensure it’s performing for you. It’s all about your audiences and what they’re looking for … and they have a plethora of choices online. Your website must stay... read more
B2B website: 5 steps to more engaging design
Boring. Plain. Uninviting. Jargon overload. Too often this is what we see when we visit a B2B website. But this isn’t how your B2B (business to business) website has to be. This isn’t how your B2B website should be. For years, B2B organizations have used bland websites, typical branding, and expected marketing. We’re finally starting... read more
Brand awareness — 5 low cost tips to boost recognition
Help more people see and recognize your brand Boost brand awareness with these easy-to-apply and low-cost tips. Do you have a long list of ideas to build your brand? Start here. Simple and effective, I promise. When you think about growing brand awareness, you likely have a long list of “have... read more
Ad design to grab attention and response
Effective ad design requires visual impact In the world of print ad design, there’s constant clamor for attention … “look at me, me me!” Despite today’s proliferation of online channels, print ad design is still valuable as part of an integrated strategy. What does it take to stand out... read more
B2B website — Do you need to show the product? Or the plant?
In most cases, no. No way. When you’re marketing your products online or in print, is it important to include a glamor shot of the product? How about that aerial photo of the plant? Nuh-uh. Why? Because you’re not selling a drill, you’re selling the hole it makes. A... read more
Is bad website design killing your business?
Bad website design means headaches for the business owner At least 80% of your target audiences are online, looking for what you offer. What happens if they find you but your website turns them off? You lose. Truth. I frequently talk to small business owners who complain about their... read more
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