What does content mean? Why should you care?
What does “content” mean? Yes, as a marketer, you should care. Here’s why. If you’re in business, you need a website. A website is composed of three essential components: Design, Build (programming) and Content. Content is what your visitors will respond to. Content is what will bring them back.... read more
Your website is a “point of choice”… why?
Your website is where people start If someone is referred to your company, what do they do first? Look you up online. Where do your target audiences look for information on the goods and services you offer? The internet. Your website is a point of choice because 1) audiences... read more
Website SEO review: Dos and don’ts
When it’s time for a website SEO review, think marketing first SEO is today’s critical marketing tactic. It’s essential for anyone who wants to build their business. Why? Because people looking for answers, goods or services (what you offer), are starting their search online. Great Search Engine Optimization gets... read more
Flesch reading ease: Your website is not a college textbook
5 seconds … or less … is your window of time to connect with your website visitor and entice them to look further. What does your website say? Is it frank, direct and clear? Or is it a complex muddle of confusing, long, run-on sentences packed with buzz words and... read more
Writing websites: Don’t make me squint!
A great website is informative AND readable As our online styles and tastes change we still need to understand how people see and read. Writing websites is one level, but how the copy is formatted and appears on screen is just as important. Websites and blogs continue to evolve.... read more
Pictures for social media sites — time to update
Social media sites: Pictures get more response The big three — Facebook, LinkedIn and Twitter — are the most-used social media channels. In the last month (June, 2014) all three have made big changes to add larger images and encourage more visual storytelling within their feeds. Stats show audiences... read more
Writing websites: 7 fatal flaws to fix now
Writing websites should be easy, right? Well, not so much. Even a good copywriter can be challenged when it comes to writing an effective website that helps the right visitors find it, then engages them in the goods and services offered. Clearly and succinctly. After years in marketing, an... read more
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