by Jennifer Morrow | Oct 11, 2015
As a business owner or manager it’s a challenge to even keep up your current website, much less look at what website ideas could improve it for better results. Try these website ideas. Why is your website the heart of your marketing? Your audiences are online. No matter what you...
read more
by Jennifer Morrow | Oct 4, 2015
What does “content” mean? Yes, as a marketer, you should care. Here’s why. If you’re in business, you need a website. A website is composed of three essential components: Design, Build (programming) and Content. Content is what your visitors will respond to. Content is what will bring them back....
read more
by Jennifer Morrow | Sep 28, 2015
Your website is where people start If someone is referred to your company, what do they do first? Look you up online. Where do your target audiences look for information on the goods and services you offer? The internet. Your website is a point of choice because 1) audiences...
read more
by Jennifer Morrow | Aug 25, 2015
When it’s time for a website SEO review, think marketing first SEO is today’s critical marketing tactic. It’s essential for anyone who wants to build their business. Why? Because people looking for answers, goods or services (what you offer), are starting their search online. Great Search Engine Optimization gets...
read more
by Jennifer Morrow | Apr 19, 2015
5 seconds … or less … is your window of time to connect with your website visitor and entice them to look further. What does your website say? Is it frank, direct and clear? Or is it a complex muddle of confusing, long, run-on sentences packed with buzz words and...
read more
by Jennifer Morrow | Aug 22, 2014
A great website is informative AND readable As our online styles and tastes change we still need to understand how people see and read. Writing websites is one level, but how the copy is formatted and appears on screen is just as important. Websites and blogs continue to evolve....
read more
by Jennifer Morrow | Jun 9, 2014
Social media sites: Pictures get more response The big three — Facebook, LinkedIn and Twitter — are the most-used social media channels. In the last month (June, 2014) all three have made big changes to add larger images and encourage more visual storytelling within their feeds. Stats show audiences...
read more
by Jennifer Morrow | Apr 18, 2014
Writing websites should be easy, right? Well, not so much. Even a good copywriter can be challenged when it comes to writing an effective website that helps the right visitors find it, then engages them in the goods and services offered. Clearly and succinctly. After years in marketing, an...
read more