Optimize My Brand

Strategy, tactics, ideas and tips from Creative Company.

Think of your website as a vehicle

Think of your website as a vehicle

Your website doesn’t have wheels, but … It’s what gets you from here to there. It’s an investment that must be maintained. And it also has a useful lifespan. You can choose from the basic low-cost models, or you can choose a model with a higher price tag and... read more
Brand templates for staff in Microsoft Office

Brand templates for staff in Microsoft Office

Define brand fonts and colors in Office® Most offices still use the Microsoft Office® suite–Word, Excel and PowerPoint, plus Outlook and others. But did you know you could synchronize your brand’s colors and fonts in each application? Brand templates for staff use are designed to support brand standards every day,... read more
Letterhead templates how to: in Word

Letterhead templates how to: in Word

Company letterhead templates in Word® can save time and money … and build your brand When we’re building out an integrated brand system that’s fully optimized, we include corporate letterhead templates as well as layouts for business cards and other stationery items. Today most companies can eliminate printed letterhead... read more
Marketing message before website rebuild

Marketing message before website rebuild

Define your value and marketing message before a website rebuild Many companies realize it’s time to rethink and update their website. Technology has evolved and what audiences expect has changed. Content is out of date. They must go mobile. But where to begin? Marketing message before website. Many companies... read more
Keep the power of print in your marketing

Keep the power of print in your marketing

Print is not dead, it’s alive and well. Joe Pulizzi, founder at Content Marketing Institute, offered his opinion in a LinkedIn post: “While I would not want to be in the broad-based, horizontal print game (ala USA Today), highly niche, highly targeted publications are flourishing as a marketing tool.” Here’s... read more
Content marketing checklist, 10 key points

Content marketing checklist, 10 key points

Content Marketing Checklist: 10 Things to check before you publish Content marketing is a broad initiative to support marketing with good content. Content could be a blog post, an e-book, a magazine, an infographic, a video, a SlideShare post or any other combination of elements designed to support your brand.... read more
Obsolete words? Or messaging options?

Obsolete words? Or messaging options?

Choosing the right words for messaging I love words, phrases and language. It’s so important to choose the best  way to communicate an idea or call to action when marketing. Messaging options can be playful, descriptive or friendly. Or … When we develop messaging hierarchy for clients … the... read more
The Millennials are coming … but wait, they’re here!

The Millennials are coming … but wait, they’re here!

This audience requires new marketing strategies … Millennial marketing is here and now Generation Y, numbering 80 million young people born beginning in the mid-1980s, is already shifting how we communicate, how we work together, expectations for work/life balance, career building … and marketing. Millennial marketing requires a new... read more