Optimize My Brand

Strategy, tactics, ideas and tips from Creative Company.

Flavorful messages on food packaging engage buyers

Flavorful messages on food packaging engage buyers

Food stories, ingredient descriptions and authenticity boost sales A great package design stands out on the shelf and compels a customer to reach for it. But when flavorful messages are added, the product often lands in the cart. Packaging, after all, is an essential point of choice. An appealing package... read more
Website evaluation needs more than an SEO audit

Website evaluation needs more than an SEO audit

Is it time for a website update? Probably! Many organizations are re-evaluating their websites now on the heels of explosive growth in online technologies; the proven success of inbound marketing methods; and rapidly changing buyer habits. Whether business to business (B2B) or consumers, nearly everyone starts their search for... read more
Two essential B2B marketing strategies

Two essential B2B marketing strategies

In this post from Marketing Profs by Russell Glass, a number of essential B2B marketing strategies were outlined. These strategies show the change in the buying process driven by digital channels. Buyers today need more information before making a buying decision. Business to business buyers today are under increased pressure to... read more
5 tips for great marketing content

5 tips for great marketing content

Content marketing + inbound marketing are the future I ran across this excellent blog post by Gregory Ciotti, on unbounce, about 25 business tips he offers based on academic research. They’re all fascinating and offer valuable insight for businesses and marketers. But let’s start with the five he outlines... read more
Linkedin tips for the new profile format

Linkedin tips for the new profile format

Ian Brodie’s good advice for Linkedin I recently discovered Ian Brodie, a professional services consultant for firms like mine. After attending a webinar and receiving his emails, I have to admit I really like his style. Pithy, packed with good advice, and so easy to read. We all receive... read more
How do stealth applicants find and choose you?

How do stealth applicants find and choose you?

Student recruitment challenges: Part 3 A high school student who qualifies as “stealth” is doing his or her own research into colleges or universities. They’re avoiding direct contact. He or she is likely starting online and searching multiple sources of information—websites, reviews, magazine articles, social media, blogs, chat rooms... read more