Website evaluation needs more than an SEO audit
Is it time for a website update? Probably! Many organizations are re-evaluating their websites now on the heels of explosive growth in online technologies; the proven success of inbound marketing methods; and rapidly changing buyer habits. Whether business to business (B2B) or consumers, nearly everyone starts their search for... read more
Two essential B2B marketing strategies
In this post from Marketing Profs by Russell Glass, a number of essential B2B marketing strategies were outlined. These strategies show the change in the buying process driven by digital channels. Buyers today need more information before making a buying decision. Business to business buyers today are under increased pressure to... read more
5 tips for great marketing content
Content marketing + inbound marketing are the future I ran across this excellent blog post by Gregory Ciotti, on unbounce, about 25 business tips he offers based on academic research. They’re all fascinating and offer valuable insight for businesses and marketers. But let’s start with the five he outlines... read more
Linkedin tips for the new profile format
Ian Brodie’s good advice for Linkedin I recently discovered Ian Brodie, a professional services consultant for firms like mine. After attending a webinar and receiving his emails, I have to admit I really like his style. Pithy, packed with good advice, and so easy to read. We all receive... read more
How do stealth applicants find and choose you?
Student recruitment challenges: Part 3 A high school student who qualifies as “stealth” is doing his or her own research into colleges or universities. They’re avoiding direct contact. He or she is likely starting online and searching multiple sources of information—websites, reviews, magazine articles, social media, blogs, chat rooms... read more
Increase Your Web Traffic: Part 2 • How do people find you?
The first step to increasing your Web traffic is understanding where your visitors are coming from now. In this article, we’ll also discuss how you can learn more about your website visitors. Uncle Peter When you’re just starting out, most of the traffic that comes to your website comes... read moreIncrease Your Web Traffic: Part 1 • Make your website work harder
With more than 700 million active websites on the Internet, there’s a pretty good chance that you’re involved with one. You may be on the management side, the content side or possibly the technical. Whatever your role is, everyone with a website wants to maximize traffic. Small bites Today... read more
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