Optimize My Brand

Strategy, tactics, ideas and tips from Creative Company.

A brand audit will move your marketing forward

A brand audit will move your marketing forward

A brand audit tells you what’s so now …  What’s an audit? According to dictionary.com – an official examination and verification of accounts and records; or the inspection and examination of a building or other facility to evaluate or improve its appropriateness, safety, or efficiency … When it comes... read more
Six types of video for your website

Six types of video for your website

Video builds your brand online If you aren’t using video on your website to improve SEO—and visitor engagement—it’s time to get in the game. Video has become the primary means of accessing information on the Internet. Just think, how recently did you watch a video on your computer, tablet,... read more
6 tips to get ongoing response to your marketing

6 tips to get ongoing response to your marketing

Not just one response, but continuous response The long-term goal of any marketing campaign is to generate continuous, ongoing response from the various tactics–to have each work with the other to support the overall brand and message, and to create recognition in the eyes and minds of the target... read more
Search engine optimization basics

Search engine optimization basics

Why is Google’s ranking essential? Following on an earlier post about hiring a content marketer rather than a website designer … generated in response to a potential client’s frustration over his well-designed but invisible (to search engines) website, our director of digital, Ron Miller, penned the following response. Note... read more
HubSpot’s guidelines to a stronger website

HubSpot’s guidelines to a stronger website

We’re fans (and users) of HubSpot, inbound marketing software This fast growing company has just launched HubSpot 3, a major update and upgrade to their inbound marketing software. Designed to pull multiple online marketing tools into one comprehensive program, HubSpot provides tools for managing and measuring online effectiveness. We’ve... read more
Tips to improve your optimization for Google

Tips to improve your optimization for Google

Google changes affect SEO … and brand optimization Our Director of Digital Marketing, Ron Miller, emailed the Creative Company team this alert about Google’s updates Ron told us: 16 months ago, the most important change to come to the Internet occurred with little notice outside the world of SEO... read more