Six types of video for your website
Video builds your brand online If you aren’t using video on your website to improve SEO—and visitor engagement—it’s time to get in the game. Video has become the primary means of accessing information on the Internet. Just think, how recently did you watch a video on your computer, tablet,... read more
Marketing to smartphone users? Think mobile behavior before mobile technology
More than 50 percent of American adults now own smartphones. How will you position your brand for this huge mobile audience? The mobile age is here now, where the Internet is always on, in hand, purse, or pocket. But before you rush out to get a mobile website up,... read more
6 tips to get ongoing response to your marketing
Not just one response, but continuous response The long-term goal of any marketing campaign is to generate continuous, ongoing response from the various tactics–to have each work with the other to support the overall brand and message, and to create recognition in the eyes and minds of the target... read more
Search engine optimization basics
Why is Google’s ranking essential? Following on an earlier post about hiring a content marketer rather than a website designer … generated in response to a potential client’s frustration over his well-designed but invisible (to search engines) website, our director of digital, Ron Miller, penned the following response. Note... read more
HubSpot’s guidelines to a stronger website
We’re fans (and users) of HubSpot, inbound marketing software This fast growing company has just launched HubSpot 3, a major update and upgrade to their inbound marketing software. Designed to pull multiple online marketing tools into one comprehensive program, HubSpot provides tools for managing and measuring online effectiveness. We’ve... read more
Four tips to bigger results from every marketing tactic
What do they want from you? The driver for all effective marketing is your audiences. Not what you offer. And what do those target audiences want? Whether business to business or business to consumer, people are still people. Think from standing in their shoes Often the toughest thing about... read more
Tips to improve your optimization for Google
Google changes affect SEO … and brand optimization Our Director of Digital Marketing, Ron Miller, emailed the Creative Company team this alert about Google’s updates Ron told us: 16 months ago, the most important change to come to the Internet occurred with little notice outside the world of SEO... read more
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