by Jennifer Morrow | Oct 31, 2012
A brand audit tells you what’s so now … What’s an audit? According to dictionary.com – an official examination and verification of accounts and records; or the inspection and examination of a building or other facility to evaluate or improve its appropriateness, safety, or efficiency … When it comes...
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by Scott Thompson | Oct 29, 2012
Video builds your brand online If you aren’t using video on your website to improve SEO—and visitor engagement—it’s time to get in the game. Video has become the primary means of accessing information on the Internet. Just think, how recently did you watch a video on your computer, tablet,...
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by Scott Thompson | Oct 20, 2012
More than 50 percent of American adults now own smartphones. How will you position your brand for this huge mobile audience? The mobile age is here now, where the Internet is always on, in hand, purse, or pocket. But before you rush out to get a mobile website up,...
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by Jennifer Morrow | Sep 25, 2012
Not just one response, but continuous response The long-term goal of any marketing campaign is to generate continuous, ongoing response from the various tactics–to have each work with the other to support the overall brand and message, and to create recognition in the eyes and minds of the target...
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by Jennifer Morrow | Sep 17, 2012
Why is Google’s ranking essential? Following on an earlier post about hiring a content marketer rather than a website designer … generated in response to a potential client’s frustration over his well-designed but invisible (to search engines) website, our director of digital, Ron Miller, penned the following response. Note...
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by Jennifer Morrow | Sep 3, 2012
We’re fans (and users) of HubSpot, inbound marketing software This fast growing company has just launched HubSpot 3, a major update and upgrade to their inbound marketing software. Designed to pull multiple online marketing tools into one comprehensive program, HubSpot provides tools for managing and measuring online effectiveness. We’ve...
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by Jennifer Morrow | Aug 30, 2012
What do they want from you? The driver for all effective marketing is your audiences. Not what you offer. And what do those target audiences want? Whether business to business or business to consumer, people are still people. Think from standing in their shoes Often the toughest thing about...
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by Jennifer Morrow | Aug 22, 2012
Google changes affect SEO … and brand optimization Our Director of Digital Marketing, Ron Miller, emailed the Creative Company team this alert about Google’s updates Ron told us: 16 months ago, the most important change to come to the Internet occurred with little notice outside the world of SEO...
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