Optimize My Brand

Strategy, tactics, ideas and tips from Creative Company.

Vehicle graphics build a brand fast

Vehicle graphics build a brand fast

Vehicle graphics are free roving billboards And more organizations that own company vehicles are using this free medium now that graphics are easier to apply. Yet so many are not taking full advantage of the power of their brand and message. Statistics show that car graphics and TV ads... read more
6 tips to rise above the competition

6 tips to rise above the competition

You’ve heard it before—to rise above the competition you must be recognized as unique. When you differentiate your offering from the other choices, you’ll stand out. 1. Look for the “wow!” Many organizations offer essentially the same products or services. Banks and credit unions. Financial planners. Colleges. Grocery stores.... read more
Are you getting the most out of LinkedIn?

Are you getting the most out of LinkedIn?

4 Tips to Grow Your Business Using LinkedIn Odds are that you already have a profile on LinkedIn. If you’re like most people, you may think of it as just an online resume, not a way to grow your business. We have compiled four tips to help you get... read more
3 tips to go viral on social media

3 tips to go viral on social media

+ A BONUS TIP The real power of social media marketing is having your message go viral. With a small budget and a small fan base, “going viral” is a big challenge. No one can guarantee that something will go viral but here are 4 tips to help your... read more
The Social Revolution, where’s Facebook going?

The Social Revolution, where’s Facebook going?

Do you remember wondering? That’s what we used to do when we didn’t know something. >         I wonder what the lowest calorie food is. >         Why do animal cracker boxes come with strings? >         Is a penny more likely to come up heads, or tails? Short of a trip... read more
Facebook changes, more options for business

Facebook changes, more options for business

Facebook is changing, again! Buddy Media has just posted an excellent review of what’s happening at Facebook, and the new opportunities for businesses. If Facebook is an integral part of your marketing program, you should understand these new options. Following are excerpts from their blog post. http://www.buddymedia.com/newsroom/2012/02/facebook-re-launches-its-advertising-platform-puts-pages-at-center/ The highlights... read more
5 Tips for Overcoming “Blog Block”

5 Tips for Overcoming “Blog Block”

I am becoming increasingly convinced that the hardest part of digital marketing is blogging. It’s not tough to start a blog. In fact, WordPress, Blogger and Tumblr make it incredibly easy (and free!). It’s really easy to write your first few posts — you’ll feel like they almost write themselves.... read more