Optimize My Brand

Strategy, tactics, ideas and tips from Creative Company.

So many marketing choices … where do you start?

So many marketing choices … where do you start?

We live in an overwhelmed, time-starved society. Communications and websites are “glance and scan” and ideas are absorbed in sound bites. You can no longer rely on audiences to read the detail, only the headlines. First impressions are the only impressions. How do you connect to the right audience... read more
Mobile marketing, QR codes, smartphones and audiences

Mobile marketing, QR codes, smartphones and audiences

It’s all in the works … when do you adopt? We are continually watching the reports and statistics on the adoption of mobile platforms, what that means to presenting information and engaging audiences, and how different audiences are adopting QR codes or spending time on their smartphones with more... read more
How men shop, how they’re influenced

How men shop, how they’re influenced

Blog influence decreases for consumers over 35, smartphones are important The following research report summary from Ad-ology gives more insight about specific audience groups, and how men shop in particular … The Digital Media Influence: Blogs report reveals that blog readers skew slightly male, and 30% are between the... read more
Twitter guidelines for business

Twitter guidelines for business

MarketingProfs (a great source) forwarded this under their “Get to the Point” emails … Are You Getting Twitter Right? “Building a brand through social strategies doesn’t happen overnight,” writes Maria Pergolino at Marketo’s blog, “it requires a sustained commitment using effective strategies for engagement and relationship building.” Even as... read more

Online Tactics for Branding and Sales

Wondering how to spend your marketing dollars online these days? According to a Forbes study as reported by eMarketer, if the goal is to generate sales businesses of all budget sizes should start with SEO. “Forty-eight percent of marketers said that search engine optimization (SEO) was the best method... read more
Take Advantage of Some Downtime

Take Advantage of Some Downtime

Don’t cut your marketing budgeting just yet! A lot of companies are in a difficult financial position this year and when choosing where to make money-saving cuts, one of the first things to go is marketing and advertising. I’ve always told clients to think about this in a different... read more
Email Meets Social Networking

Email Meets Social Networking

How Email and Social Networking work together Today I attended a webinar by ExactTarget and Forrester that discussed how to use email marketing and social networking together. What happens when email meets social networking? I wanted to share some of the key points with you. Three-quarters of US online... read more
10 Essential CMS Considerations

10 Essential CMS Considerations

Choosing a CMS can be tricky. What should you look for in a Content Management System (CMS) before choosing one? Well, here’s a great list providing some very helpful insight into plotting out your CMS requirements. Complements of Paul Boag, contributor, Smashing Magazine. Areas to consider include: Core functionality The editor... read more