Marketing to Millennials: Brand LoyaltyThere are brands I love. And there are brands I buy from. You may be surprised to find that the two are not mutually... read more
Marketing to Millennials: The Attention Deficit GenerationKids these days don’t pay attention to anything… Okay… But when did kids pay attention? Either way, this notion of attention deficiency has followed the Millennial generation... read more
Marketing to Millennials: We aren’t all Digital NativesMillennials are Digital Natives they say… Read a “Marketing to Millennials” article and I can almost guarantee that somewhere in that article is “Millennials are... read more
Marketing to Millennials: A Millennial Speaks UpI’m sure, like me, you have read countless articles about Marketing and Millennials. Maybe it was a “Do’s and Don’ts” article or a “How... read more
5 website ideas to build your businessAs a business owner or manager it’s a challenge to even keep up your current website, much less look at what website ideas could improve... read more
What is point of choice marketing?
A point of choice is the situation where a prospect or buyer will take action, to move to the next step in the buying process. Research, request information, make a purchase. Unlike advertising or public relations that’s designed to build awareness, the point of choice is focused on immediate response—taking action towards a purchase.read more
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