Brand messaging is more important than the logo
Brand messaging is your verbal brand Your brand is both visual and verbal. Once design has established the look and style, it’s the message... read more
Creative marketing drives success
You know marketing is essential in business–whether you’re a non-profit, educational institution, in manufacturing, consumer services or retail. But what happens when you add... read more
Write well and prosper: 8 tips
Content marketing, the term applied to today’s information-rich, education-focused marketing process, requires clear, concise and appealing copywriting. Here are 8 tips to help you... read more
Flesch reading ease: Your website is not a college textbook
5 seconds … or less … is your window of time to connect with your website visitor and entice them to look further. What... read more
Graphic designers must go beyond process
The main failing of design school? In a post on FastCo Design discussing “The Main Failing of Design School,” the headline reads ” …... read more
Inbound vs. outbound marketing–attracting vs. shouting
Are you shouting to be heard, instead of attracting those who want what you offer? Inbound vs outbound marketing, which strategy is right? Advertising... read morePopular Articles
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