Essential marketing questions: No. 5 of 5
Your target audience has plenty of options when they’re deciding to buy or not. This series of essential marketing questions will help you focus... read more
Essential marketing questions: No. 4 of 5
Brand management ensures your audiences “get” the brand, no matter where they connect. The fourth essential marketing question will guide brand management … 4.... read more
Today’s marketing mix is different
The traditional marketing mix is Price, Place, Promotion, Product In traditional marketing models, business schools and textbooks, the marketing mix is the 4 Ps... read more
Essential marketing questions: No. 3 of 5
We began our review of new marketing ideas with (1) If someone is looking for what you offer, where are they looking? Followed by... read more
Essential marketing questions: No. 2 of 5
Five essential marketing questions to transform your marketing results. We started with #1–If someone is looking for what you offer, where are they looking?... read more
Positioning strategy guides brand design and message
Positioning strategy narrows the focus Positioning strategy defines where your company or products fit in category. As a marketer, you know you can’t be... read morePopular Articles
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