Wedding brochure captures Gold Award
Only 1% of entries receive a gold A square, roll-fold, 5-panel brochure designed by Creative Company, Inc. for Salem Convention Center has earned a... read more
An elevator pitch example … think positioning statement
Express “who you are” quickly. Just what is an elevator pitch, anyway? An online search reveals, “a succinct and persuasive sales pitch” derived from... read more
Is it time to rebrand? Four economic reasons
Four economic reasons it’s time to rebrand or repackage The economy is moving again. Marketing continues to transform. We’re hearing “I need to update... read more
Logo redesign is not brand redesign
Brand redesign is visual and verbal Yup. Just redesigning the logo–whether simply updating fonts and colors or a complete logo redesign–is not brand redesign.... read more
Messaging hierarchy leads audiences through your content: 7
Brand Responsibly Manifesto: 7 The goal of a strong brand is quick recognition and concise messages to motivate your target audiences. With established messaging,... read more
Website grader: score your website as a business asset
What happens when your website doesn’t perform? Your business loses … warm leads, potential customers, informed referral sources. Use a website grader to score... read morePopular Articles
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